What You Should Know
ActiveStart Nutrition is a company based in Washington state that offers a line of products based on what they call “Lifestyle Dietary Protein.” Currently, their main product is a protein energy supplement called ProPlus. It is intended for both male and female athletes, ranging from health-conscious individuals to professional body-builders, and can be used in a variety of ways. While the website offers a number of recipes, ProPlus can be used simply, too. For example, it can be sprinkled on top of breakfast cereal, or added to milk or juices. For the more ambitious user of protein supplements, the website has recipes for all three daily meals, plus dessert and snacks; the recipes were created by Gene and Joyce Daoust, nationally published authors of protein-focused recipe books.
The protein in ActiveStart ProPlus supplements is produced using microfiltration technology. In conjunction with highly selective ingredient choice, this process minimizes impurities in the resulting protein powder, such as colloids, fats, or micro-organisms. Moreover, ProPlus is processed cold, not warm, to ensure the protein is consistent and does not became denatured or otherwise nutritionally useless.
One 22.2 gram serving of ProPlus, once measured with the conveniently included scoop, contains 20 grams of protein, 139 milligrams of calcium, 64 milligrams of phosphorus, 19 milligrams of magnesium, 113 milligrams of potassium, and only 54 milligrams (1% RDA) of sodium. This shows that, unlike some competing protein supplements, the sodium content in ActiveStart ProPlus is relatively low. That said, it is not advertised as a low sodium product.
- Can be used in a variety of recipes; website offers example recipes.
- Available in several flavors, including chocolate, French vanilla, and original.
- Low sodium formula also contains other vital nutrients, such as potassium.
- Not available for consumer purchase directly from the manufacturer.
- 20 serving-size container may be small for some consumers.
- Recipes online measured in grams, and often use less than one full serving; not everyone has a kitchen scale.
ActiveStart ProPlus appears to be a well thought out protein supplement useful for anyone wishing to increase the level of protein in their diet. However, the lack of customer testimonials on the website is a drawback. While nutrient rich, it is unclear what the texture of ProPlus is; if it is gritty, it may be less desirable than other supplements. More qualitative information (including taste tests and/or consumer reviews) about the product would be a welcome addition to the ample quantitative information available. It would be helpful if the manufacturer’s website offered free or inexpensive samples, or if it provided a list of authorized resellers. As a dietary supplement, it is important to remember that ProPlus is not intended to diagnose or treat any disease.