What You Should Know
Curves is a fitness franchise that began with a fitness center for women only. Curves was founded by Gary and Diane Heavin in Harlingen, Texas in 1992. They created a 30 minute workout that combined strength training, cardio and stretching, using machines with hydraulic resistance. This workout is for women specifically, and the fitness centers are for women only. Some patrons say this helps them to not feel self conscious and be able to concentrate on their workout. The Curves corporate website also states that the hydraulic equipment is made especially for women as well. Curves is now a fully franchised corporation with over 10,000 locations in 70 countries around the world. In addition to the fitness center, Curves now offers nutritional information, personal training, group meetings and nutritional supplements geared towards a woman’s health and weight loss goals.
Not applicable. Curves offers nutritional support and nutritional supplements in addition to the fitness center workout.
Curves is a fitness franchise with over 10,000 locations in 70 countries. The Curves workout is specifically geared towards women. It is a 30 minute circuit workout that incorporates strength training with hydraulic equipment with cardio in between machines. The equipment adjusts to each woman’s needs and increases resistance when the user pushes harder and faster. Curves recommends a member workout three times a week for 30 minutes. Curves also offers nutritional information, support, and supplements to help each member meet their personal goals. The nutritional supplements include multi-vitamins, protein shakes, calcium supplements, omega-3, joint and connective tissue support, glucose management, PMS formula, and a menopausal support formula. Curves founder Diane Heavin also publishes diane magazine, which is also for women.
- Curves fitness circuit is a predetermined workout that does not require any previous knowledge of strength training.
- Curves has dedicated staff at each location to assist the customer with their individual needs.
- Curves has a dedicated corporate website.
- Curves is a monthly membership fitness center.
- Curves is for women only, male consumers must find somewhere else to work out.
- Curves has two corporate websites that may confuse the consumer.
Curves is a fitness center and franchise that caters to women as its customers. The Curves website states the mission is to strengthen women. Curves is a women only fitness center that believes that women benefit from the exclusive atmosphere. They believe that the women feel less self conscious while working out, which enables them to reach their fitness goals. They also believe that the atmosphere feeds the social need of women to build a support network while working toward their personal fitness goals. Male consumers will have to find another fitness center to use. In addition to the workout, Curves offers nutritional support, nutritional supplements, and group support. The nutritional supplements are shown on the corporate website, however consumers must go to the local Curves location to purchase supplements.
Consumers looking for a fitness or weight loss solution may benefit from a Curves membership. Curves does not offer a weight loss supplement. A weight loss supplement may be beneficial for those consumers looking to lose weight, in addition to an exercise program and diet. Consumers looking for a weight loss supplement should look for one with both an appetite suppressant and fat burner. This combination will yield the best results. A consumer should also look for a supplement with a dedicated website, offering customer testimonials and clinical trials proving the effectiveness of the product.