Vital_Basics Review

Editor's Review: 2.9 / 5.0

What You Should Know

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Vital Basic is a company headquartered in Maine and manufacturer of a controversial product called Focus Factor. Vital Basic sells a line of multivitamins and Omega 3 fish oil pills, among other products. The flagship of their philosophy is Focus Factor. In 2004, The Federal Trade Commission obtained a one million dollar settlement against Vital Basic for making unsubstantiated claims regarding their products. For example, Vital Basics stated the fish oil used for the supplements was pharmaceutical grade oil with fewer impurities than other oils. Modern day Vital Basic still markets Focus Factor. The firm motto states, “We believe that good health is the foundation for a happy, productive and fulfilling life.”

Ingredients

Vitamin A, C, D, E, riboflavin, niacin, Vitamin B-6, folate, Vitamin B-12, biotin, pantothenic acid, calcium, iron, iodine, magnesium, zinc, selenium, copper, manganese, chromium, potassium, diacalcium phosphate, microcrystalline cellulose, croscarmellose sodium, stearic acid, silica, magnesium state

Product Features

The main product coming from Vital Basic is Focus Factor. Vital Basic describes Focus Factor as a “brain support supplement.” The manufacturer states Focus Factor contains a blend of vitamins, minerals, protective antioxidants, botanical extracts and omega-3 oils. The ingredient listing for Focus Factor appears to be similar to a multivitamin compound. The advertising for this product gives little detail on the possible effects. There is no mention of memory enhancement, energy or cogitative ability. Bottles of Focus Factor retail at a number of chain stores or online. Pricing is approximately $33.79 for a bottle of 60 tablets.

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Advantages

  • Distribution channels include a number of large discount store. This makes Focus Factor readily available to the public.
  • Focus Factor contains natural minerals and vitamins. The manufacturer adds no artificial coloring, fillers, sweeteners, or preservatives.
  • Focus Factor contains no yeast, milk, egg, gluten, starch or wheat.

Disadvantages

  • A number of customer watch sites list Vital Basic as a company to avoid. Consumeraffairs.com states they have over 100 complaints about Vital Basic and Focus Factor. Most problems seem to be about free trial offers and disputed credit card charges.
  • The Federal Trade Commission accused Vital Basic of unsubstantiated claims regarding their product line and ingredients.

Conclusion

Vital Basics is a company that used to sell a number of products, but today works primarily with Focus Factor. While the exact details of what Focus Factor does for the body is sketchy, the ingredients act to provide a number of natural vitamins and minerals. The components seem very much like the standard multivitamin. This company has seen more than its share of controversy. From federal charges for false advertising to consumer complaints of fraud, Vital Basics gets points for still producing one product. Focus Factor makes no claims other than it provides “brain support.” It is unlikely that this product aids in weight loss or dieting.

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Editor: Paul Blake

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