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Blue Apron Review - 14 Things You Need to Know

In recent years, home recipe delivery services like Blue Apron have grown to significant popularity. These programs help individuals and families bring life to the kitchen without the hassle of shopping for the right ingredients in the right amounts.

We were quite interested in how a program like this one works. How are fresh foods delivered to your door in decent shape? Our dedicated team of researchers answers this and other questions.

Blue Apron can be purchased through their Official Site.

Blue Apron Readers: Noom is offering our readers a risk-free trial, for a limited time. Click here for more information!

What is Blue Apron?

Blue Apron is an American ingredient and recipe meal kit service that provides fresh ingredients, pre-portioned for two to four servings and made-by-hand recipes. The service is shipped every week, with new recipes being available with each shipment. Recipes are provided well in advance so customers can choose which ones fit into their lifestyle before the box is sent.

Does BlueApron Work?

  • Journal of Hospitality and Tourism Management — “Results identified meal kit food quality as having more positive effects upon perceived value for the multi-person household segment when compared with the single-person household group.“
  • Health Promotion International — “Meal kit recipes were found to have health promoting qualities, frequently including vegetable ingredients, however, improvements to recipes would make these meal kits more health promoting. Current diet intakes and the nutritional composition of meal kits recipes should be reviewed before being recommended by health professionals.”
  • Nutrients — “ If MKSS [commercial meal kit subscription services] providers can modify recipes to reduce added salt and fat and increase dietary fiber, they have the potential to provide both men and women with nutritious meals that more closely align with the dietary guidelines for the prevention of chronic disease, especially if meals are used as an alternative to energy-dense nutrient-poor takeaway and convenience foods.”

Products Similar to Blue Apron

Weight Watchers Freestyle
Company Information

Who is Blue Apron?

Blue Apron is an incorporated company out of New York that offers services exclusive to the US. The co-founders of the business are Matt Salzberg and Ilia Papas. They’ve been in business for seven years, as of 2019, and despite offices being in New York, it is incorporated in Delaware – likely for business, tax, or financial reasons.

Address: 5 Crosby St Fl 3
New York, NY 10013-3154

Phone: 888-278-4349

Better Business Bureau (BBB)

Blue Apron is not well-liked based upon the BBB page. There are more than 26 customer reviews with an average of 1.19 out of 5. 105 complaints have also been filed. The rating the BBB has assigned to the company is a B-.


According to Top Class Actions, Blue Apron was sued in 2019 for an incident regarding recalled food. The lawsuit stated, “..Blue Apron’s products were contaminated by Salmonella and…the company did not take proper steps to ensure that contamination did not occur.”

Additionally, the lawsuit claims Blue Apron refused refunds to those who bought and consumed kits that could have been contaminated.

Blue Apron Customer Testimonials

The Different Programs

One thing people are looking for in a meal delivery service is there are four programs to choose from with the meal kit:

  • 2-Serving Signature
  • 4-Serving Signature for 4
  • WW Freestyle
  • 2-Serving Vegetarian

Blue Apron also has an app available where users can get updates about menu options, upcoming recipes, and manage any deliveries available.


Blue Apron Menu

The Blue Apron menu changes weekly. There will likely be some repeats from time to time, but generally, the number and variety of options are good. You cannot personalize the dishes. You will receive the recipe as described. Any substitutions will be made after the box arrives and at your expense.


Blue Apron Recipes

There’s a lot of change when it comes to Blue Apron recipes. New recipes appear every week, but if we take a look at past meals, we can get an idea of what meals are to come.

  • Roasted Pork with Spiced Vegetables
  • Chicken Teriyaki and Aromatic Rice
  • Mushroom Mazemen
  • Korean-Style Beyond Burger
  • Vadouvan Shrimp and Sweet Chili Sauce
  • Feta and Beet Grilled Cheese
  • Steaks in Brown Butter Sauce
  • Butter Chicken and Squash
  • Zucchini and Ricotta Sandwiches
Customer Service

Blue Apron Customer Service

The customer service department is available by phone at 646-891-4349. You can also email the Blue Apron customer service representative at contact@blueapron.com.

For commonly asked questions, you can visit the FAQ page. There are various categories, including My Meals, My Account, Subscription, My Wine, and others.

Change Subscription

How to Change Your Subscription

After logging in to your account, click the Upcoming link at the top of the page. From there, you can choose a different program, which will bring up different recipes. There are a limited number of recipes to choose from each week, but you are not obligated to take a delivery every week, and you’re not obligated to stick with the same plan week to week.


How to Cancel Blue Apron

If you’ve decided to cancel Blue Apron, you should log in to your account and choose to skip the next delivery. Then, contact the cancellation department at cancellations@blueapron.com. Any boxes marked processed or shipped cannot be canceled.

Weight Watchers

Blue Apron and Weight Watchers

The Blue Apron weight watchers plan works with WW Freestyle. According to the description, Blue Apron partnered with WW to create recipes that fit the Freestyle program well. These meals are delivered fresh, just like the traditional and vegetarian options.

The partnership between Blue Apron and WW is for the Freestyle program only. If WW decides to change the plan or release a new plan, we assume the recipes and nutrition details will vary.


Blue Apron Competitors

There’s no shortage of competition for Blue Apron. Some of the more popular companies include:

  • Freshly
  • HelloFresh
  • Thrive Market
  • Amazon Fresh
  • HomeChef

Introductory offer, pricing, and variety are the three top considerations for choosing from the more popular fresh meal delivery services. At this time, Amazon is the newest to the market and has yet to expand the program across the United States.

Weight Loss

Blue Apron and Weight Loss

Blue Apron is not designed for weight loss, but some meals fall within a reduced-calorie range. Other recipes can be altered slightly with the switch of cauliflower rice for traditional rice or zucchini noodles for conventional noodles.

The nutritional information for each of the meals is available when picking your next shipment. If the lower-calorie recipes don’t please your palette, remember you can make some healthy substitutions to just about any recipe.

The program claims to use perfectly portioned Blue Apron recipes. A sample menu is available before the coming weeks so you can see what recipes are offered.

Pros and Cons

Pros and Cons of Blue Apron Meal Delivery Service

What are the good and not so good aspects of the Blue Apron meal delivery? It’s these two factors that truly tell you what a company is all about.


  • Takes the guesswork out of meals.
  • Cost – more affordable than eating out.
  • An app that provides thousands of recipes, account management, and more.


  • Some reports of poor quality ingredients.
  • Prices are more expensive than cooking at home.
  • The coupon only lasts a few weeks.
  • Canceling is a bit more complicated than comparable programs like HelloFresh.
What Users Are Saying

What Users Are Saying

“I am obsessed. My husband and I have been using blue apron for a while now. Their ingredients are fresh. Their recipes are easy to follow. They have so many options to choose from. Definitely my favorite meal prep company.”

“Seriously?! Poor quality ingredients. Ridiculous amount of packaging. Grossly overpriced.”

“I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that’s how good they are.”

Blue Apron Ingredients
Bottom Line

Bottom Line on Blue Apron

We are in love with the idea that anyone can search through a shortlist of recipes and choose which ones best suit their lifestyle and dietary preferences only to have all the ingredients delivered to your door. Blue Apron is not the “best” program, based on quite a few user reviews, but it’s not the worst thus far.

If you want to lose weight, you may want to work with a dedicated weight-loss meal plan instead of one designed for convenience at home.

Among the best in weight-loss programs we’ve come across is one called Noom. This doctor-designed program is dedicated to helping you stay on track with virtual support, a human coach, and one-on-one personal interaction.

Plus, we love that Noom is available as a free trial offer for a limited time.

Learn More About Noom »
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How much is a month of Blue Apron?

Signature (serves 2) costs $9.99 per serving with $7.99 shipping for two recipes. Starting at three recipes per week, shipping is free.

Signature for 4 (serves 4) costs $8.99 per serving with free shipping for two recipes. Three recipes drop the per-serving price to $7.99 and four servings per week to $7.49 each.

Is Blue Apron in trouble?

Blue Apron ended the fourth quarter of 2019 losing nearly $24 million. Nearly 250 employees were laid off and a production facility in Texas was closed. October to December of 2020, the company revamped the executive team. The company continues to grow, announcing a new “Wellness 360” campaign in mid-December.

Are Blue Apron meals healthy?

Blue Apron has partnered with WeightWatchers (WW). Approved meals are marked with the WW logo and point totals are shared in the recipe description.

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