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IdealShape Review - 13 Things You Need to Know

IdealShape is one of those companies that sells just about everything weight-loss related, including shakes, meal replacement bars, drink powders, and more. Despite its extensive product range, the company makes many promises for each product, including changed appetite and clean energy. Unfortunately, a lack of research is provided on their website to back up their claimed benefits, especially since most of their formulas only contain vitamins and minerals.

To better understand IdealShape, our research team delved into their protein e-book, ambassador program, and testimonials. To determine whether or not their weight loss bundles and diet pills are worth it, we reviewed all the necessary facts to give you the information you need.

IdealShape can be purchased through their Official Site.

IdealShape Readers: Noom is offering our readers a risk-free trial, for a limited time. Click here for more information!

What is IdealShape?

IdealShape is a company that sells a variety of products and weight-loss programs, meal replacement shakes and bars, snacks, and supplements. The goal here is to get you to lose weight – and ultimately keep it off.

IdealShape formulas vary depending on the product, but the program has several trademark ingredient blends to suppress hunger and increase protein intake while reducing the calories you consume.

IdealShape is owned by The Hut Group Limited, which owns over 100 health and fitness-related brands and websites. Although the Better Business Bureau gave the company an A, the customer reviews leave it at 1.5 stars.

So, what can we find about the potential weight-loss benefits of taking IdealShape products? Let’s take a look at the IdealCLA, a supplement that claims to help with “healthy fat metabolism and healthy body composition.”

  • PLoS One – Much of the research into the effects of CLA on weight loss has been completed on mice.
  • Journal of Functional Foods – However, there have been some promising results in human trials. One such trial found “a significant reduction in the CLA group in body weight and BMI was found” in participants with metabolic syndrome.
  • Nutrients – As for weight maintenance, which CLA was once thought to support, research doesn’t show any benefit.

IdealShape Competitors

310 Shake
GNC Lean Shakes

IdealShape Benefits

IdealShape benefits include:

  • Convenience
  • Weight loss
  • Appetite suppression
  • Weight control
  • Sweet deals

Convenience being a benefit is a no-brainer. Grab yourself an IdealShake or IdealShape bar instead of convenience foods, and already you’re on the path to success. According to the journal Obesity Facts, “[meal replacements] comply with national and international guidelines for the therapy of obesity in adults.”


IdealShape Ingredients

The ingredients in IdealShape products will depend on which one you are consuming or taking.

IdealShake ingredients include:

  • Slendesta potato extract
  • Whey Protein
  • Sunflower Oil
  • Thiamine
  • Resveratrol
  • Various Vitamins
  • Digestive Enzyme Blend

Whey protein

IdealShape protein blend used in bars and shakes is a combination of whey protein concentrate and whey protein isolate, designed to promote satiety. According to journal Sports Medicine, “protein supplementation may enhance muscle mass and performance when the training stimulus is adequate.”

Regarding a branded whey protein, the journal Nutrition & Metabolism concluded, “subjects lost a significant amount of weight with a 500 calorie-reduced diet.”

Slendesta potato extract

Slendesta is a “hunger-control” ingredient. According to the journal Experimental and Therapeutic Medicine, Slendesta may just show promise for weight loss.


idealshape contains raspberry ketones

Nutrition Facts

IdealShape Nutrition Facts

The nutritional facts of each shake will depend on which flavor you choose. However, generally, IdealShape shakes nutrition facts include:

  • 100 calories
  • 3.5 grams of fat
  • 11 grams of protein
  • 10 grams of carbohydrates
  • 1 gram of sugar
  • 5 grams of fiber

idealshape possible side effects

Side Effects

IdealShape Side Effects

While there are no reports of side effects from IdealShape products, there’s the chance some may notice side effects from the ingredients in IdealShape products, including:

  • Bloating
  • Gas
  • Nausea
IdealShape Vs.

IdealShape Vs…

idealshape competition

IdealShake vs. 18 Shake

We have a ring, two corners, and a bell – let’s get it on. IdealShake is cheaper per serving (around $1.67) and contains ingredients to suppress appetite. 18 Shake is almost double the cost (around $3.54 per serving) and uses only fiber.

While that’s a low blow for 18 Shake, they come fighting back with a left hook. 18 Shake has more protein, fewer carbs, and is made from all-natural ingredients.

IdealShake wins the customer reviews round, but with their social media presence, it’s not surprising.

IdealShake vs. 310 Shake

Alright, so IdealShake is a little less expensive than 310 Shake ($1.67 per serving vs. $2.50 per serving) and uses a hunger blocking agent. 310 Shake uses plant-based protein and fiber to suppress hunger.

IdealShake has more reviews from customers backing its ability to squash appetite, but 310 Shake is made with natural ingredients. The plant extracts do provide you with a load of nutrition.

Even though it says “made with natural ingredients,” this doesn’t mean that 310 Shake is free of preservatives and chemicals.

310 Shake is the best if you want lots of protein, are on a plant-based diet, or are vegetarian or vegan. For hunger blocking benefits, it seems that IdealShake is the way to go – plus, it’s less expensive.

shakeology vs idealshape

IdealShake vs. Shakeology

IdealShake is less expensive and contains less sugar, fat, and carbs compared to Shakeology. Shakeology contains more protein. Shakeology also uses plant-based protein and more natural ingredients than IdealShakes. Both of these shakes use Slendesta for hunger control –  we’ll call that a draw.

The positive reviews online seem to lean in the direction of IdealShake. Still, both of these products are popular on social media – with so many reviews and comments, it’s honestly impossible to be 100% accurate.

Go with IdealShakes if you are on a low-sugar and low-carb diet or want something a bit more affordable. Shakeology is the winner if you want the extra protein and natural ingredients – and if you can afford it.


IdealShake Flavors

Ideal Shape shakes are currently offered in eight different flavors:

  • Mocha (110 calories)
  • Chocolate (120 calories)
  • Vanilla (110 calories)
  • Strawberry (110 calories)
  • Salted Caramel (110 calories)

According to our research, mocha is the least liked flavor our of all of them. Vanilla seems to be popular, as well as salted caramel, which they just recently brought back. The newest flavors are white chocolate peppermint, mint chocolate chip, chocolate coconut, snickerdoodle, pumpkin spice, vegan vanilla chai, and vegan mocha.


One of the more significant complaints from customers was on the consistency of the shakes. Many thought that the shakes were not thick enough and felt they were too watered down, or as one user wrote, “A slightly thicker version of water.” Not the most comforting thing to read about a meal replacement shake

IdealShape Meal Plan

We’ve all seen a typical diet plan. Like the typical diet plan, the IdealShape diet consists of meal replacement shakes, bars, and energy drinks that are meant to be consumed throughout the day. The meal plan offered by IdealShape is called IdealPlan.

idealshape meal plan

A typical IdealShape meal plan would look like this:

  • Breakfast: IdealShape meal replacement shake of any flavor
  • Mid-morning snack: IdealShape bar
  • Lunch: IdealShape meal replacement shake of any flavor
  • Afternoon snack: IdealShape bar & possibly IdealBoost
  • Dinner: Healthy and well-portioned meal

The IdealShape diet is also flexible, encouraging you to add additional ingredients for nutrition and flavor. You can also check out some IdealShape recipes online.

Some of the IdealShape recipes found on Pinterest include salted caramel, pecan pie, and pumpkin spice. You can also create your recipes by adding bananas, strawberries, blueberries, kale, spinach, and more.

Oh yeah, the IdealShape plan also includes the IdealShape challenge – a free program through the IdealShape website. The challenge incorporates the IdealShape diet and workouts, lasts a month, and only requires less than half an hour of exercise per day.


If you’re following IdealShape on social media, you’ve probably heard about IdealLean. Since men and women have different nutritional needs, IdealLean is a diet plan specifically for women.

idealshape protein bar

The plan offers:

  • Oatmeal bars
  • Shakes
  • Fat burning supplements
  • Probiotic

The Ideallean shakes offer almost double the amount of protein than IdealShape while offering an alternative with no sugar, carbs, or fat. Additionally, the customer reviews on Ideallean are pretty impressive – with the majority of negative comments pointing to gross texture and flavor.


IdealShape Price

The meal replacement shakes are priced at $32.99 on the official website. This may seem pricey to some people, but the company offers a free shaker bottle and Idealshape Smoothie Recipes Book with each order.

They offer two meal replacement shake tubs and free eBooks with IdealShape bottle for $138.96.

You can buy four tubs with eBooks and bottles for $228.94.

IdealShape offers a range of supplements from $14.99 to $39.99, but they do have multiple order options available:

  • $49.99 for 30-Day Supply
  • $89.99 for 60-Day Supply (includes IdealPlan ebook)
  • $129.99 for 90-Day Supply (w/ebook)
  • $159.99 for 120-Day Supply (w/ebook)

It’s nice to get a bonus, but these prices still seem pretty high.

You may also be able to purchase products from IdealShape ambassadors, or at least get a good discount code.

Other IdealShape Products

Although IdealShake is one of the most popular products sold by IdealShape, the company offers many different products aimed to help you lose weight.

IdealShape Weight Loss Bundles

IdealShape offers three different weight loss bundles. These bundles contain various meal replacement bars, e-Books, and some accessories.

These bundles are supposed to save you over $200 versus buying the products individually, as prices start at around $135.

IdealShape for Life

IdealShape for Life is a 15-day weight loss plan offered by IdealShape. The challenge comes with a meal plan, workout guide, and a challenging book.

Although there is a free subscription to the program, other subscription options are available. These plans offer the IdealShape e-Books, meal replacements, and supplements.


IdealTrim is an appetite control supplement made by IdealShape. Ingredients of IdealTrim include Slendesta potato protein extract, garcinia cambogia, uva ursi, dandelion root, buchu leaf, and vitamins B6 and B12.

According to the product’s claims, the supplement can help you stay full for up to 3 hours. The cost is around $18.


IdealBlock is a carbohydrate blocker from IdealShape. Ingredients of IdealBlock include berberine HCl, cinnamon bark extract, fenugreek extract, r-alpha lipoic acid, and trans-resveratrol.

According to the official website, IdealBlock helps the body utilize the carbohydrates eaten. The cost is around $24.

IdealShape e-Books

The IdealShape e-Books include the IdealPlan e-Book, IdealShape Smoothie Recipes, and the IdealShape Wellness Planner. Each of these books can be used individually or as a part of another diet plan.

On their own, the e-Books go for around $20.

What Users Are Saying

“Best shake ever invented, tastes amazing, and is only 110 cals.”

“Some website promoted this as the best meal replacement shake. Was artificially waay too sweet. Also gave me stomach issues. Won’t be buying this again and will stick to Labrada.”

“This product is not great – it does not suppress hunger – nor does it dissolve properly leaving clumps. Tastes like flavoured ice tea.”

Bottom Line

The Bottom Line on IdealShape

IdealShape is a trusted name in the wellness space. The company offers a meal plan, where some see results. There’s research supporting the effectiveness of some of the IdealShape ingredients. While there are benefits, there are also alternatives fitting your weight management needs.

It is important to live a healthier life, and staying at a healthy weight is a key part of that. However, making the changes to do so can sometimes be difficult, unless there’s a clinically-proven program in the mix.

One of the best weight support apps we have seen is Noom. Noom offers everything you need to start making healthier choices and losing weight, like custom meal plans and personal coaching.

Dietspotlight readers can now get a free trial offer of Noom for a limited time.

Learn More About Noom »
IdealShape Review
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What are the side effects of IdealShape?

Some IdealShape side effects may include upset stomach, nausea, vomiting, dehydration, irregular bowel movements and diarrhea, according to some reviews we read.

What is in Ideal Shakes?

Ideal Shakes is another name for IdealShape. The ingredients in IdealShape are whey protein concentrate, whey protein isolate, maltodextrin, sunflower oil creamer, cocoa powder, inulin, potato protein extract, dicalcium phosphate, cellulose gum, magnesium oxide, salt, ascorbic acid, sucralose, vitamin E, artificial flavor, copper palmitate, calcium pantothenate, electrolytic iron, bromelain, papain, amylase, protease, lipase, cellulose, lactase, zinc oxide, cholecalciferol, pyridocine hcl, thiamine hydrochloride, riboflavin, vitamin B12, folic acid and potassium iodide.

What is the active ingredient in IdealShape?

The active ingredient in Ideal Shakes is protein.

Does IdealShape work?

There’s no scientific research proving IdealShape will help users lose weight. There are studies suggesting adding protein to a diet could help with weight-loss, but nothing that points directly at this supplement.

Idealshape vs Shakeology?

It all depends on what you are looking for. IdealShape is a weight-loss system consisting of meal replacement shakes and bars snacks and supplements, while Shakeology is a line of meal-replacement shakes.

Where can I buy IdealShape?

IdealShape can be purchased using their Official Site.

How much does one bottle of IdealShape cost?

One bottle of IdealShape costs $70 and consists of 30 servings.

How do you take Ideal Shakes?

You should take two scoops of IdealShape per day. With a container supplying 30 servings, a package lasts 15 days.

Who makes IdealShape?

IdealShape is the makers of the product line.

How many meals will I need to replace on IdealShape?

You will need to replace one or two meals on IdealShape.

What is the active ingredient in IdealShape?

The active ingredient in IdealShape is Slendesta, a blend of protein and fiber.

How much caffeine is in IdealShape?

Ideal contains 0.4mg of caffeine per serving.

How many grams of protein are in IdealShape?

Each serving of IdealShape, one scoop, contains 11g of protein.

How many calories are in IdealShape?

One serving of IdealShape supplies 100 calories.

Does IdealShape come with a guarantee?

IdealShape comes with a guarantee.

33 IdealShape Reviews

  • Sheila

    Hi, I have used the Chocolate IdealShake off and on for years, tried Shakeology but it was extremely expensive and didn’t taste that great. Idealshake taste so good you want more. Its liw in sugar and calories so adding a 1/2 banana and I add a Fiber One Brownie and get more fiber and bits of chocolate, yummy. I add lots of Ice and use the blender, I make 24-30oz, water and ice, sometimes some pineapple juice. Scrumptious! My friend commented on the Vitamins, says there synthetic but my husband is a doctor and said theres nothing wrong with synthetic if they truly are.

  • Product has lead content

    Just ordered a tub of the chocolate ideal shape shake. Was reading the labels and noticed a sticker attached that says WARNING: this product contains lead and can be harmful….what? Anyone aware of this?

    • Holly

      A coworker just bought the vanilla and I pointed out the LEAD sticker on the back!

      • Melody

        I just received my IdealShape shake and it too had the Warning “Lead” sticker as well. I have tried to drink it a couple of times and it made my stomach hurt so I am concerned it is from what it contains. I think I will stop using and try to return.

        • Singara

          I contacted Ideal Shape about the “lead” label and this is what they told me: ” Lead is not an ingredient that we add into our shake, however many of our ingredients in our shakes come from the ground and lead is a naturally-occurring element in soil! We are required to label our shake canisters with the lead warning simply due to the Prop 65 law out of California. JamieCalifornia is the only state that requires this. Our shakes have less than a sweet potato, spinach, brussel sprouts, mixed nuts and collard greens.”

    • Singara

      I contacted Ideal Shape about the “lead” label and this is what they told me: “Lead is not an ingredient that we add into our shake, however many of our ingredients in our shakes come from the ground and lead is a naturally-occurring element in soil! We are required to label our shake canisters with the lead warning simply due to the Prop 65 law out of California. California is the only state that requires this. Our shakes have less than a sweet potato, spinach, brussel sprouts, mixed nuts and collard greens.
      I hope this eases your mind smile emoticon”

      • Stephen (Editor)

        Seeing as how the lead content is relatively low, it’s unlikely you’ll develop a lead related illness from it. But, we recommend consulting with your physician to make sure the ingredients are safe for consumption.

  • Very happy with this meal replacement
    TK (Verified Purchase)

    I started Ideal Shape meal replacement about two weeks ago. I supplement my breakfast and lunch and have a healthy dinner. Combined with exercise I’m down 7lbs. I enjoy the flavor of the chocolate and the vanilla. I use it with water. Very happy with this meal replacement! Yes it’s a little spendy but it’s working for me!

    • Your Name

      I’ve been doing the same and I have gained 2 pounds!!!! What the heck!! I exercise and eat very well in the evenings

      • Becky

        me too. I have been doing it for a month. Replacing 2 meals and I am up 6 pounds!

    • Your Name

      Don’t stress about weight gain yet. Have you lost inches? Sometimes with the increase in activity you gain muscle and with high protein content that is very likely. If you don’t see loss after eveything then alter your caloric intake (maybe need more or less) depending on weight and exercise level.

  • Meg

    It’s way cheaper than Shakeology ( I loved everything about Shakeology) and the taste is good. It is really sweet but that’s fine by me. But I do experience a lot of gas and stomach rumbling after I drink it. I’m hoping that goes away soon or I’ll have to return it which will really stink!

  • Feel Drinking While using This Product
    lisa (Verified Purchase)

    I too do not like the way I “feel” after drinking it, which is sad because I don’t mind the taste and I do feel full but I just can’t stand the fuzzy,almost aggravated feeling I get after drinking it.

    • Your Name

      I’m having the same “fuzzy” and nauseous feelings after drinking it. I’m trying to figure out what in it is causing this.

      • Jaclyn

        I have felt the same ‘fuzzy’ almost dizzy feeling afterwards! I’m only doing one shake a day but I may quit soon. It’s to work when your mind feels muddled.

        • Lschreib

          I’m on week 3 of having two shakes per day and I’m down 9 lbs. Super excited, but I have started to get really gassy and bloated after my lunch shake. It sounds like there’s a monster in my stomach, kinda embarrassing. Also I have been having some dizzy spells that I’m just now realizing that started with this diet. Now I don’t know if I should stay on it…

          • Kassandra

            Hi! Do you mix your shake with anything? What do your daily meals look like? Just shake, shake , dinner or do you add snacks in between? Thanks!

        • Katie

          I felt the same way. Shaky and dizzy and heart was pounding.

    • Cindy

      I noticed the lead warning this morning. My friend that’s,a registered dietician warned they used Slendesta I think it was called. The taste is fine. I add coffee. I wonder why the meal shake recipes are 300 calories each.

    • Patrice

      I felt the same way and had stomach cramps with diarrhea!

      • Nicolle

        me too

  • Vickie

    It works for me, I have lost 10 lbs in 2.5 months and very happy with the flavors as well.

  • Tracy

    My husband and I have been using IdealShape for 12 weeks now and combined we’ve lost a lot of weight!! We feel fantastic and are getting ready to order our 3rd delivery. IdealShape works!!!!

    • Skye

      I’m thinking of buying Idealshape especially after reading this review. Can you tell me how many meals you are replacing with shakes? And how much, if at all, you are exercising? Is there anything else special you did to get these results? I have an unfortunately large amount of weight to use and would love any advice! Thank you!

      • Anonymous

        Hi Skye, I have been using Idealshape for a long time. I lost 125 in my first year and continued to lose a total of 160. Ive gained back 40 over the past 2 years so I decided to start using it again. It works so well for me, I just have one shake in the morning then a light lunch and dinner. I eat what I want just in much smaller Portions that way I don’t really have cravings. I will have a shake for lunch if I didn’t plan my meal. It’s so convenient. I’ve been back on it for a week and I’m already down 6 pounds! Give it a try and try not do focus too much on food, I try to remember that eating too much does not feel as good as losing weight and meeting your goals. Good luck!!! I was a very obese woman and now I fit right in with everyone else.

  • ELaine

    First it does not ALWAYS cost 70.00 a tub more like 49.00. they have sales going on all the time, I recently but 3 tubs for $89.00. I love all their products. I have been on it since the middle of February and I have loss 28 pounds.

    • Shannon

      Elaine are you just doing the shake and some exercise and eating good or are you taking some other pill they offere as well. Thanks

  • I feel better when I drink this.
    D-chelle (Verified Purchase)

    I use ideal shape shake and love it. I tried Shakeology and couldn’t stomach it. It’s actually cheaper than you said for only the shake. One 30 serving tub with shipping is right at $50. It also contains bromelain and papain which are great for stomach issues and joint pain. It actually works better than prescription meds I was given by my doctor for my joint pain. I only use one shake a day and eat clean whole foods. I feel so much better when I’m drinking it than when I’m not.

  • major advantage for me
    jess (Verified Purchase)

    i used Shakeology all last year but since discovering IdealShape, I’m hooked. I order the chocolate and it’s filling and curbs my cravings which is a major advantage for me. It’s also half the price of shakeology. The prop 65 warnings don’t bother me; if you use lead crystal they have that warning as well.

  • Would recommend this product to anyone.
    Amy (Verified Purchase)

    I’ve been on Ideal Shape shakes for a quick breakfast that tastes good, it’s very filling and helps with my cravings. I add, a tiny bit of peanut butter to the chocolate shake. Or I’ll put berries in the Vanilla shake. It satifies my cravings and I’ve lost over 17 lbs and feel really good. Lost 4 pant sizes so far. I have a long way to go, but I really think this will be a lifestyle change. It’s really not that expensive, I save so much on regular groceries. I eat very healthy proteins and veggies! Would recommend this product to anyone.

  • Loved the product.
    Carmen (Verified Purchase)

    I started using IdealShape Shake after being stall on the same weight a whole month. Did some research before ordering and saw that it has a good rating and reviews. Once I started using IdealShape Shake I saw immediate results, I lost 7 pounds in just two weeks. Im done with my first IdealShape tub, getting ready to start my second one!!!

    • linda

      are you still on it

    • Your Name

      Congratulations! Just got mine. What do you mix yours with – water? Thanks