Fairlife Nutrition Plan Review - 14 Things You Need to Know

Fairlife Nutrition Plan is a line of dairy shakes that provide 30 grams of protein in each bottle. The company highlights that these drinks are filtered, low in sugar and lactose-free. Our Fairlife Nutrition Plan review looks at the company, nutrition facts, and research data to see what is behind the Fairlife Nutrition Plan shakes.

Do they offer health benefits? Can you get these drinks in-store at popular grocery chains? Let’s read what the research team discovered.

Fairlife Nutrition Plan can be purchased through their Official Site.

What is Fairlife Nutrition Plan?

The Fairlife Nutrition Plan protein shake line of products are nutrition shakes the company created to help healthy, on-the-go consumers to satisfy their hunger whenever and wherever it occurs. Is this possible?

• Journal of the American College of Nutrition – A 2018 article examined cow’s milk consumption and health. It highlights that scientific literature suggests that appropriate milk consumption may benefit all age groups. That includes supplying essential micronutrients and possible protective effects against obesity and health issues from being overweight.
• Journal of Dairy Science – Could milk help keep you satiated on the go? In October 2018, an article examined the effect of milk protein on after-meal glucose, satiety, and subsequent meal intake. The study results showed that milk helped with post-meal glucose and satiety but not with consumption levels in the next meal.
• European Journal of Nutrition – We lose muscle mass as we age. Finding dietary assistance that can slow the process is appealing. A test published in 2020 showed that 10g of milk protein and low/medium exercise could increase muscle mass in older adults. Fairlife Nutrition Plan has 30 grams per serving.

Fairlife Nutrition Plan Competitors

Who is Behind Fairlife Nutrition Plan?

Fairlife Nutrition Plan is associated with the United States-based milk brand Fairlife, founded in 2012 by Mike and Sue McCloskey. The McCloskeys established Fairlife in collaboration with The Coca-Cola Co. and the dairy cooperative Select Milk Producers, an entity they themselves founded in 1994. Serving as the driving force behind Fairlife LLC’s inception, Mike McCloskey drew inspiration from an incident involving well water filtration, leading him to explore milk filtration.

Fairlife, currently owned by Coca-Cola, focuses on producing dairy-based protein drinks. The brand’s protein-enriching process, termed “ultra-filtration,” involves the removal of a significant portion of sugar from milk while intensifying protein and calcium concentrations. The product line includes ultra-filtered fresh milk (UFM) drinks, such as Core Power protein shakes and Yup flavored milks.

In the evolution of Fairlife’s ownership structure, The Coca-Cola Co. progressively increased its stake in the venture. At the beginning of 2020, the company acquired the remaining shares, securing full ownership and transitioning from a minority stake of 42.5% to complete control. Originally launched as a joint venture between Select Milk Producers and The Coca-Cola Co. in 2012, Fairlife LLC became solely owned by Coca-Cola in 2021. The subsidiary’s headquarters is located in Chicago, Illinois. It is essential to note that these details are based on the claims made by the manufacturer.

Scroll below for one of the best products we’ve seen over the last year.

Fairlife LLC Customer Service

Fairlife LLC does not have business profiles on sites like Trustpilot or Yelp. Customer feedback on retail websites discusses products, not the company or customer service outside the higher price tag.

Contact Information

Fairlife, LLC
c/o Communications Dept
1001 West Adams Street
Chicago, IL 60607

Phone: (312) 624-9444

Toll-Free: 855-LIVEFAIR

Email: The company has an online form on its “Contact Us” page that you can fill out.

Popular Products From Fairlife

Judging by the feedback on retail outlet websites, the Fairlife Nutrition Plan high protein shake and Ultra-Filtered milk flavors appear to be popular products among customers. Fairlife’s Core Power protein shakes have limited feedback and lower customer ratings.

Fairlife LLC and the Better Business Bureau

Fairlife LLC’s Better Business Bureau (BBB) file commenced on April 4, 2022. Presently, the company does not hold BBB accreditation and holds an F rating. A solitary customer review, assigning a mere 1 out of 5 stars, contributes to this unfavorable rating. Notably, Fairlife LLC experienced one customer complaint that was resolved within the past 12 months.

Fairlife Controversies and Lawsuit

In 2020, Fairlife found itself entangled in a series of controversies, primarily centered around alleged animal welfare abuses on farms from which the brand sourced its products. Particularly, Fair Oaks Farms, one of the implicated farms, gained notoriety through videos released by Animal Recovery Mission. These videos depicted appalling scenes of workers engaging in abusive practices, including kicking and stabbing cows, as well as callously throwing calves into pens. The footage was undeniably distressing.

The impact of the video was swift and severe. Fairlife products were swiftly removed from numerous grocery-store shelves, and the reputation of both the brand and the associated farm suffered a considerable blow. Responding promptly to the crisis, within 24 hours, Mike McCloskey released a video apology. In this video, he acknowledged responsibility for the distressing content and outlined the corrective measures he intended to implement.

Subsequently, a class-action lawsuit was initiated, targeting Fairlife for alleged false advertising regarding the humane treatment of cows providing milk for their ultra-filtered product. The lawsuit reached a settlement in 2022, with Fairlife agreeing to pay $21 million. The involved parties, including Select Milk Producers, Fair Oaks Farms, and Mike and Sue McCloskey (owners of Fair Oaks and founders of Fairlife), committed to additional measures aimed at enhancing animal welfare oversight, as stipulated in the legal filing.

Fairlife Nutrition Plan Claims

Fairlife claims to provide customers with the health and vitality they need through cow’s milk. It is supposed to help satisfy your hunger whenever and wherever it occurs. 

According to Fairlife, dairy offers an array of vitamins and minerals that is hard to find in any other single source. The company states that its Fairlife Nutrition Plan shakes remove unwanted compounds while keeping (or concentrating) the nutrients people need.

Fairlife Nutrition Plan Ingredients

The research indicates that most nutrition facts are the same for each flavor. Minor differences exist in some nutrient profiles (listed as a range).

Nutritional Information:

The serving size (one bottle) is 340mL.

Amount Per Serving

• Calories 150
• Total Fat 2.5g
• Saturated Fat 1.5g
• Trans Fat 0g
• Cholesterol 10mg
• Sodium 190-230mg
• Total Carbohydrate 3-4g
• Dietary Fiber 0-1g
• Total Sugars 2g
• Protein 30g
• Calcium 730mg
• Potassium 410mg
• Iron 0-1.8mg
• Vitamin A 200mcg
• Vitamin D 5mcg

Common ingredients between flavors: Filtered low-fat grade A milk, natural flavors, cellulose gel, cellulose gum, maltodextrin, carrageenan, lactase enzyme, acesulfame potassium, sucralose, monk juice concentrate, salt, stevia leaf extract, vitamin A palmitate, vitamin D3.

Do Fairlife Nutrition Plan Products Work? Benefits

The big sales point for Fairlife Nutrition Plan products is the 30 grams of protein. Is that good for an active lifestyle and resistance training? An article in the Journal of the International Society of Sports Nutrition states that higher protein intakes can positively affect body composition in resistance-trained individuals.

How do milk products like Fairlife Nutrition Plan stack up against carbohydrate drinks after exercise? The International Journal of Sports Science reviewed current data. It concluded that milk could provide equivalent or superior recovery in muscle protein synthesis, glycogen replenishment, and rehydration compared to carbohydrate and carbohydrate-electrolyte drinks.

Calcium is the most abundant mineral in your body and Fairlife Nutrition Plan products. It helps build/maintain bones, move muscles, carry messages along nerves, move blood, and release hormones. According to Nutricion Hospitalaria, milk and dairy are the best dietary source due to the bioavailability of the calcium they contain.

The next highest nutrient after calcium is potassium. Fairlife Nutrition Plan provides 410mg per serving. Advances in Nutrition note that potassium is a shortfall nutrient not usually found in fortified foods or commonly consumed as a dietary supplement. Improving your potassium to sodium intake can benefit heart health.

One of the vitamins in the Fairlife Nutrition Plan is vitamin A. The Journal of Clinical Medicine examines the vitamin in a 2018 article. It mentions benefits including vision maintenance, growth and development, and protecting epithelium and mucus integrity. These are in addition to its anti-inflammatory function and potential therapeutic uses.

Fairlife Nutrition Plan and Weight Loss

Can a Fairlife Nutrition Plan shake help satisfy your cravings to help you lose weight? The British Journal of Nutrition states that milk protein satiety responses in one study show that responses are highly individualized. Results depend upon a person’s sensitivity to satiety, which might not trigger as easily in obese people.

The journal Nutrition & Metabolism reviewed data on milk protein and metabolic health. It concluded that evidence showed dairy consumption is associated with decreases in metabolic disorders. The journal also noted that milk protein could help metabolism indirectly by changing body composition through lean body mass and decreased adiposity.

Fairlife Nutrition Plan Side Effects

Fairlife products are lactose-free, but they could still produce dairy-related side effects. That can include allergic reactions, bloating, and digestive issues. Other Fairlife Nutrition Plan ingredients include sweeteners like Stevia Leaf extract that can create similar problems (as well as dizziness) in some people.

Cost and Where to Buy

The company does not sell Fairlife Protein Nutrition Plan products directly from its website. Instead, it links to packs of Fairlife Nutrition Plan protein shake in stores based on your location. 

Prices reflect the local economy, so our research can only provide an approximate average. Sample prices from a couple of popular retail chains found in most North American cities include:

• Walmart – $13.99 for 11.5 fl oz, 4-pack or $36.19 on 1.5 fl oz 12-packs of Fairlife Nutrition Plan Chocolate or Vanilla
• Sam’s Club – $20.98 on 12-packs of Fairlife Nutrition Plan Vanilla or Chocolate

The research indicates that most grocery chains carry Fairlife’s Core Power and Ultra-Filtered milk, but it might be hit or miss with Fairlife Nutrition Plan protein shake flavors.

Pros and Cons

Pros

• Each drink provides you with 30g of protein
• Fairlife Nutrition Plan Chocolate and Vanilla flavors are available at several grocery chains
• The filtering process makes these a lactose-free dairy product that is also low in sugar content

Cons

• Fairlife Protein Nutrition Plan products cost more than other milk brands
• Some larger outlets like Costco do not appear to carry these protein shakes in all markets
• Fairlife Nutrition Plan high protein shake flavors like Salted Caramel and Strawberry are harder to find in stores that do carry these products
• The dairy farm from which Fairlife obtains its products may have engaged in animal abuse

What Users Are Saying

“Great protein content. Perfect for on the go meal, morning rush and workout supplement. Available everywhere, no expensive subscriptions needed. Taste great!”

“Great product. Improved my blood protein level.”

“I used this to replace breakfast as I’ve been trying to stay away from bagels. It tasted like melted shakes and too sweet for me. It made me crave more sweet things throughout the day. I won’t be ordering again as I want to stay away from sweet foods for now.”

Bottom Line on Fairlife Nutrition Plan Results

Our Fairlife Nutrition Plan review highlights a dairy-sourced shake that can provide you with 30g of protein per bottle. We like that this high concentration comes from the milk content, not added protein powders. You can get Fairlife Nutrition Plan Vanilla, Strawberry, Salted Caramel, and Chocolate flavors. The only downsides are that some flavors are not easy to find, and Fairlife Nutrition Plan protein shake in stores is limited in some regional markets.

Lifestyle changes are at the heart of long-term weight loss. It’s programs like Noom that work by teaching the user why they eat the way they do and how to change those habits to lose weight. Unlike other systems, Noom is based on psychology and how the mind affects weight loss. 

Don’t take our word for it, you can try Noom today with this free trial offer!