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Fairlife Nutrition Plan Review - 13 Things You Need to Know

Fairlife Nutrition Plan is a line of dairy shakes that provide 30 grams of protein in each bottle. The company highlights that these drinks are filtered, low in sugar and lactose-free. Our Fairlife Nutrition Plan review looks at the company, nutrition facts, and research data to see what is behind the Fairlife Nutrition Plan shakes.

Do they offer health benefits? Can you get these drinks in-store at popular grocery chains? Let’s read what the research team discovered.

Fairlife Nutrition Plan can be purchased through their Official Site.

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What is Fairlife Nutrition Plan?

The Fairlife Nutrition Plan protein shake line of products are nutrition shakes the company created to help healthy, on-the-go consumers to satisfy their hunger whenever and wherever it occurs. Is this possible?

  • Journal of the American College of Nutrition – A 2018 article examined cow’s milk consumption and health. It highlights that scientific literature suggests that appropriate milk consumption may benefit all age groups. That includes supplying essential micronutrients and possible protective effects against obesity and health issues from being overweight.
  • Journal of Dairy Science – Could milk help keep you satiated on the go? In October 2018, an article examined the effect of milk protein on after-meal glucose, satiety, and subsequent meal intake. The study results showed that milk helped with post-meal glucose and satiety but not with consumption levels in the next meal.
  • European Journal of Nutrition – We lose muscle mass as we age. Finding dietary assistance that can slow the process is appealing. A test published in 2020 showed that 10g of milk protein and low/medium exercise could increase muscle mass in older adults. Fairlife Nutrition Plan has 30 grams per serving.

Fairlife Nutrition Plan Competitors

310 Shake
Koia Protein
Alani Nu Protein Shake

Who is Behind Fairlife Nutrition Plan?

Mike and Sue McCloskey are the people who brought Fairlife LLC to life back in 2012. The inspiration behind Fairlife came from an accident involving well water filtration, prompting Mike to experiment with milk filtration. He helped found the Select Milk Producers cooperative in 1994.

Fairlife LLC was a joint venture between Select Milk Producers and The Coca-Cola Co. when it launched in 2012 (Coca-Cola Co. became the sole owner in 2021). The subsidiary headquarters is in Chicago, Illinois.

Customer Service

Fairlife LLC Customer Service

Fairlife LLC does not have business profiles on sites like Trustpilot or Yelp. Customer feedback on retail websites discusses products, not the company or customer service outside the higher price tag.

Contact Information

Fairlife, LLC
c/o Communications Dept
1001 West Adams Street
Chicago, IL 60607

Phone: (312) 624-9444

Toll-Free: 855-LIVEFAIR

Email: The company has an online form on its “Contact Us” page that you can fill out.

Popular Products From Fairlife

Judging by the feedback on retail outlet websites, the Fairlife Nutrition Plan high protein shake and Ultra-Filtered milk flavors appear to be popular products among customers. Fairlife’s Core Power protein shakes have limited feedback and lower customer ratings.

Better Business Bureau

Fairlife LLC and the Better Business Bureau

Fairlife LLC has a Better Business Bureau (BBB) file that opened on 4/4/2022. The company has a C+ rating and is not BBB accredited. There are no customer reviews at this time. Fairlife LLC has had one customer complaint closed in the last 12-month period.


Fairlife Nutrition Plan Claims

Fairlife claims to provide customers with the health and vitality they need through cow’s milk. It is supposed to help satisfy your hunger whenever and wherever it occurs. 

According to Fairlife, dairy offers an array of vitamins and minerals that is hard to find in any other single source. The company states that its Fairlife Nutrition Plan shakes remove unwanted compounds while keeping (or concentrating) the nutrients people need.


Fairlife Nutrition Plan Ingredients

The research indicates that most nutrition facts are the same between each flavor. Minor differences exist in some nutrient profiles (listed as a range).

Nutritional Information:

The serving size (one bottle) is 340mL.

Amount Per Serving

  • Calories 150
  • Total Fat 2.5g
  • Saturated Fat 1.5g
  • Trans Fat 0g
  • Cholesterol 10mg
  • Sodium 190-230mg
  • Total Carbohydrate 3-4g
  • Dietary Fiber 0-1g
  • Total Sugars 2g
  • Protein 30g
  • Calcium 730mg
  • Potassium 410mg
  • Iron 0-1.8mg
  • Vitamin A 200mcg
  • Vitamin D 5mcg

Common ingredients between flavors: Filtered low-fat grade A milk, natural flavors, cellulose gel, cellulose gum, maltodextrin, carrageenan, lactase enzyme, acesulfame potassium, sucralose, monk juice concentrate, salt, stevia leaf extract, vitamin A palmitate, vitamin D3.


Do Fairlife Nutrition Plan Products Work? Benefits

The big sales point for Fairlife Nutrition Plan products is the 30 grams of protein. Is that good for an active lifestyle and resistance training? An article in the Journal of the International Society of Sports Nutrition states that higher protein intakes can positively affect body composition in resistance-trained individuals.

How do milk products like Fairlife Nutrition Plan stack up against carbohydrate drinks after exercise? The International Journal of Sports Science reviewed current data. It concluded that milk could provide equivalent or superior recovery in muscle protein synthesis, glycogen replenishment, and rehydration compared to carbohydrate and carbohydrate-electrolyte drinks.

Calcium is the most abundant mineral in your body and Fairlife Nutrition Plan products. It helps build/maintain bones, move muscles, carry messages along nerves, move blood, and release hormones. According to Nutricion Hospitalaria, milk and dairy are the best dietary source due to the bioavailability of the calcium they contain.

The next highest nutrient after calcium is potassium. Fairlife Nutrition Plan provides 410mg per serving. Advances in Nutrition note that potassium is a shortfall nutrient not usually found in fortified foods or commonly consumed as a dietary supplement. Improving your potassium to sodium intake can benefit heart health.

One of the vitamins in Fairlife Nutrition Plan is vitamin A. The Journal of Clinical Medicine examines the vitamin in a 2018 article. It mentions benefits including vision maintenance, growth and development, and protecting epithelium and mucus integrity. These are in addition to its anti-inflammatory function and potential therapeutic uses.

Weight Loss

Fairlife Nutrition Plan and Weight Loss

Can a Fairlife Nutrition Plan shake help satisfy your cravings to help you lose weight? The British Journal of Nutrition states that milk protein satiety responses in one study show that responses are highly individualized. Results depend upon a person’s sensitivity to satiety, which might not trigger as easily in obese people.

The journal of Nutrition & Metabolism reviewed data on milk protein and metabolic health. It concluded that evidence showed dairy consumption is associated with decreases in metabolic disorders. The journal also noted that milk protein could help metabolism indirectly by changing body composition through lean body mass and decreased adiposity.

Side Effects

Fairlife Nutrition Plan Side Effects

Fairlife products are lactose-free, but they could still produce dairy-related side effects. That can include allergic reactions, bloating, and digestive issues. Other Fairlife Nutrition Plan ingredients include sweeteners like Stevia Leaf extract that can create similar problems (as well as dizziness) in some people.

Where to Buy

Cost and Where to Buy

The company does not sell Fairlife Protein Nutrition Plan products directly from its website. Instead, it links to packs of Fairlife Nutrition Plan protein shake in stores based on your location. 

Prices reflect the local economy, so our research can only provide an approximate average. Sample prices from a couple of popular retail chains found in most North American cities include:

  • Walmart – $7.50 on four-packs or $35.00 on 12-packs of Fairlife Nutrition Plan Chocolate or Vanilla
  • Sam’s Club – $16.98 on 12-packs of Fairlife Nutrition Plan Vanilla or Chocolate

The research indicates that most grocery chains carry Fairlife’s Core Power and Ultra-Filtered milk, but it might be hit or miss with Fairlife Nutrition Plan protein shake flavors.

Pros and Cons

Pros and Cons


  • Each drink provides you with 30g of protein
  • Fairlife Nutrition Plan Chocolate and Vanilla flavors are available at several grocery chains
  • The filtering process makes these a lactose-free dairy product that is also low in sugar content


  • Fairlife Protein Nutrition Plan products cost more than other milk brands
  • Some larger outlets like CostCo do not appear to carry these protein shakes in all markets
  • Fairlife Nutrition Plan high protein shake flavors like Salted Caramel and Strawberry are harder to find in stores that do carry these products
Bottom Line

Bottom Line on Fairlife Nutrition Plan Results

Our Fairlife Nutrition Plan review highlights a dairy-sourced shake that can provide you with 30g of protein per bottle. We like that this high concentration comes from the milk content, not added protein powders. You can get Fairlife Nutrition Plan Vanilla, Strawberry, Salted Caramel, and Chocolate flavors. The only downsides are that some flavors are not easy to find, and Fairlife Nutrition Plan protein shake in stores is limited in some regional markets.

Lifestyle changes are at the heart of long-term weight loss. It’s programs like Noom that work by teaching the user why they eat the way they do and how to change those habits to lose weight. Unlike other systems, Noom is based on psychology and how the mind affects weight loss. 

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