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Liquid IV Review - 14 Things You Need to Know

Water makes up 55% of our body weight, and human beings can barely survive for long without water. It is for this reason that you need to watch out for dehydration. But, how often do you manage the 10 glasses of water recommended daily? Many people can’t drink enough to such levels. Some rely on supplements to keep them hydrated.

The manufacturers of Liquid IV brands claim that their powered drinks use Cellular Science Technology to hydrate your body more efficiently than relying on water. They also have other drinks which promise to improve your sleep and enhance your energy levels.

How accurate are these claims? Are the allegations that these drinks can help you through your weight loss journey just marketing strategies? Make sure to read to the bottom line to see what our researchers found out about Liquid IV.

Liquid IV can be purchased through their Official Site.

Liquid IV Readers: Noom is offering our readers a risk-free trial, for a limited time. Click here for more information!

What is Liquid IV?

Liquid I.V. is a groundbreaking electrolyte drink mix designed to boost hydration by channeling water and vital nutrients swiftly into the bloodstream. It asserts superiority in hydration compared to just drinking water.

Liquid I.V., a renowned drink brand, enhances hydration by employing its proprietary Cellular Transport Technology. This innovative mechanism accelerates the rate at which water is absorbed into the bloodstream.

The brand offers a trio of distinctive products. The flagship, Liquid I.V. Hydration Multiplier, is a non-GMO electrolyte concoction that aims to amplify hydration levels. In tandem, the brand’s other offerings target enhancing energy and promoting quality sleep.

Harnessing the prowess of Cellular Transport Technology (CTT)®, Liquid I.V. Hydration Multiplier has been crafted as a non-GMO electrolyte drink mix. Its purpose is to infuse the body with water and essential nutrients more rapidly and effectively than if one were to consume water alone.

Oral Rehydration Solutions (ORS) are crafted mixtures consisting of a precise blend of electrolytes, glucose, and water, recognized for their superior hydration capabilities compared to mere water.

The Liquid I.V. Hydration Multiplier stands out as an exceptional non-GMO electrolyte drink mix. It strategically employs a calculated blend of glucose, sodium, and potassium, ensuring swift and efficient delivery of water and essential nutrients to the body, surpassing the efficacy of just water.

Is there any research supporting claims by Liquid IV? Here is what research says:

  • FP Essentials: The study outlines the importance of electrolytes in the human body, especially when it comes to treating the body of certain health issues.
  • Journal of Strength and ConditioningElectrolyte drinks may be beneficial to some individuals.
  • Food Research International: This study shows that matcha tea is rich in antioxidants, which can improve your cognitive ability and enhance memory. It also allows you to focus and concentrate on a task for long hours.

Liquid IV Competitors

Biosteel Hydration
Cure Hydration
Karma Water

Who Makes Liquid IV?

Liquid IV manufactures these non-GMO electrolyte drinks. The company was established with the aim of providing beverages meant to fight dehydration. Its products rely on Cellular Transport Technology to transport nutrients and water to the bloodstream.

Apart from being a leading beverage producer, they also run a giveback program that began in 2015. The program has received positive reviews and attracted partnerships from organizations like Direct Relief.

Liquid IV Customer Service

For questions and inquiries, you can contact Liquid IV by phone at 855-386-4021 or by email at info@liquid-iv.com. Their Hours of Operation: Monday – Friday 9 am-5 pm PST. Their address is 777 S Aviation Blvd Ste 105 El Segundo, CA 90245-4849.

Liquid IV and the Better Business Bureau (BBB)

We did find a page for Liquid IV on the BBB website. Here’s what it told us.

  • Liquid IV is not accredited by the BBB.
  • No customer reviews have been left.
  • Two closed complaints in the previous three years.
  • BBB rating is F.
Liquid IV Customer Testimonials

Liquid IV Products

Liquid IV makes multiple products, including:

  • Hydration Multiplier + Immune Support: This is the company’s main product. It promises a triple hydration effect that you can’t get from drinking water. The drink is available in Natural Tangerine flavor.
  • Hydration Multiplier: The drink is available in the following flavors, Guava, Strawberry, Passion Fruit, Watermelon, Lemon Lime, Acai Berry, Golden Cherry, Concord Grape, and Piña Colada.
  • Energy Multiplier: Blended from matcha tea, ginger, and guayusa, this drink purports to boost your energy, and improve your focus. It is available in lemon ginger flavor.
  • Sleep Multiplier: According to the company, this drink is a tranquilizer. It assures consumers of improved sleep. It is available in Blueberry Lavender flavor.

Liquid IV Claims

Manufacturers of these electrolyte drinks claim that their products can hydrate your body with a greater impact than normal drinks. Additionally, they promise consumers improved sleep, tranquility, better focus, and enhanced energy levels.

Features and Benefits:

High Electrolyte Content: Liquid I.V. boasts a composition that includes three times the amount of electrolytes found in traditional sports drinks like Gatorade. This includes essential electrolytes such as sodium and potassium.

Hydration Multiplier: Liquid I.V.’s Cellular Transport Technology (CTT)®️ allows for 2x faster hydration than water alone. It’s especially beneficial for those moments when your body requires an immediate hydration boost.

Vitamin Boost: Apart from electrolytes, Liquid I.V. is infused with five essential vitamins which further its rehydration and nutritional replenishment capabilities.

Multiple Flavors: For 2023, popular flavors include Passion Fruit (Morning Energy Booster), Watermelon (Midday Pick-Me-Up), Lemon Lime (Focus & Clarity), Guava (Post-Workout Recovery), and Blueberry Lavender (Relaxing Evening Hydration).


Liquid IV Ingredients

Each beverage has specific ingredients, which include:

  • Electrolytes
  • Glucose
  • Matcha Tea
  • Guayusa
  • Valerian Powder
  • Melatonin

Does Liquid IV Work?

After looking at some notable reviews on the effectiveness of these electrolyte drinks, we decided to research the ingredients.


They balance the body’s acidity levels and regulate the amount of water in the cells. Liquid IV contains potassium and sodium electrolytes. Consuming enough levels of this ingredient keeps you hydrated.


The human brain relies on glucose for energy. According to Trends in Neuroscience, glucose boosts brain functionality. In Liquid IV beverages, both glucose and electrolytes enable more water absorption to the bloodstream.

Matcha Tea

This ingredient has high antioxidant levels, which effectively boosts energy. According to a Food Research International study, matcha tea can improve your focus and brain functionality.


Guayusa has many health benefits. A study published by Nutrients shows that several compounds found in the plant can relieve inflammation, and keep the heart healthy. Additionally, they are antioxidants in this plant that can help you lose weight.


According to Nutritional Journal, melatonin can induce sleep in insomniac people, improve sleep time and reset the sleep cycle. You can get 3g of this substance in Sleep Multiplier.

Weight Loss

Liquid IV and Weight Loss

Electrolyte drinks increase hydration. According to Nutrients, improved hydration can lead to weight loss. More water in the body leaves you satiated. As a result, you won’t need to eat snacks and other unplanned foodstuffs that increase your weight.

Another study by Nutrients associates the guayusa ingredient in Sleep Multiplier with weight loss. In the study, body fats of individuals blindly subjected to a beverage that contained guayusa for 12 days reduced.

Side Effects

Liquid IV Side Effects

When taken in the right amounts, Liquid IV products pose few risks. However, some consumers may suffer from side effects such as:

  • Fatigue
  • Fever
  • Diarrhea
  • Dizziness
  • Headache
  • Sore throat

You may be needed to consult your doctor before settling for any of the three electrolyte drinks. Furthermore, anyone with kidney or liver complications should be extra vigilant when using these products.

How to Use Liquid IV

Hydration Multiplier

Mix one powder packet with an average amount of cold water and drink it after a workout or any time you need hydration.

Energy Multiplier

Add one serving to an adequate amount of water and drink anytime you need more energy.

Sleep Multiplier

Mix one packet with enough water and drink 5 min-15 max before your sleep time.

Cost and Where to Buy

You can buy these powered drinks from the company’s website. The company offers a discount per purchase for subscribers. Prices may vary with your orders. You can also choose your perfect time for deliveries – monthly or after every two months. Shipping on all orders is free.

Other retailers selling the products include Amazon and Costco.

Hydration Multiplier 16pk – $24.99 (16pks not eligible for subscribe & save)

Sleep Multiplier 10pk – $23.99

Pros and Cons

Pros and Cons


  • Can hydrate the body
  • Reduces headaches
  • Improves sleep
  • Are non-GMO electrolyte drinks


  • Has bad taste
  • Too costly
Reddit Reviews

Liquid IV Reddit Reviews

Reddit has over 130,000 active communities, making it an excellent place to get information about products. There are almost 2.8 million subreddits packed with reviews and comments. We researched Liquid IV reviews on Reddit to see how the community felt about the electrolyte drink aimed at replenishing the body.

Our research turned up Liquid IV Reddit reviews on both sides of the argument. It’s love/hate on Reddit when it comes to this product. Some concerns brought up in Reddit comments include taste and effectiveness. One discussion even covered whether or not you could use the powdered drink in a latte.

What Users Are Saying

What Users Are Saying

“Seems to be making me sick at my stomach. And causing high blood pressure.”

“I meant to review this earlier but I’m not sure I ever did. However, I want everybody to know that it is not only great for regular exercise hydration, but for crisis hydration.

I run a public historical site where in August, one of our older volunteers, who sits at an information desk by herself, lost consciousness because of dehydration from the heat. When I realized it, I ran up, tried to get her conscious again, and called 911…and broke out a bottle of water and the Liquid IV.

I kept her awake and gave her little tiny sips. (Too much water, especially plain water, actually makes you sicker if you are dehydrated.) She began to come around.

When the EMTs got there, they said this was the best product to use. So make sure you carry it, especially if you live in a hot climate.”

“Too expensive….. while it’s probably better than Gatorade….. it’s not as good a value.”

Liquid IV Ingredients
Bottom Line

Bottom Line on Liquid IV Results

Research shows that ingredients in electrolyte drinks can improve hydration, induce sleep and increase energy. Other studies support the use of these beverages to manage weight. However, do not assume that Liquid IV drinks are a total substitute for water.

In terms of improving your health, increasing energy levels, and potentially losing weight, it may be better to put your trust in a clinically-backed program like Noom.

We like Noom because they use trusted tools to help users lose weight for good, including 1:1 coaching, health tracking, daily exercise goals, and personalized meal plans. If you want to check these features out for yourself, make sure to check out the free trial offer available for a limited time.

Learn More About Noom »
Liquid IV Review
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Liquid IV

What is Liquid IV?

Liquid IV is a beverage brand that promises better hydration through its Cellular Transport Technology system, which claims to speed up the absorption of water into the bloodstream.

What are the products made by Liquid IV?

Liquid IV makes three products, including Hydration Multiplier, Energy Multiplier, and Sleep Multiplier. The Hydration Multiplier is their main product, which is available in various flavors, including Natural Tangerine, Guava, Strawberry, Passion Fruit, Watermelon, Lemon Lime, Acai Berry, Golden Cherry, Concord Grape, and Piña Colada.

What is Cellular Transport Technology?

Cellular Transport Technology is a system used by Liquid IV to transport nutrients and water to the bloodstream. The company claims that this technology makes it easier for the body to absorb water, leading to more efficient hydration.

Who manufactures Liquid IV?

Liquid IV manufactures these non-GMO electrolyte drinks.

How do I contact Liquid IV customer service?

You can contact Liquid IV by phone at 855-386-4021 or by email at info@liquid-iv.com. Their hours of operation are Monday – Friday 9 am-5 pm PST. Their address is 777 S Aviation Blvd Ste 105 El Segundo, CA 90245-4849.

Where can I buy Liquid IV?

Liquid IV can be purchased using their Official Site.

Is Liquid IV accredited by the Better Business Bureau (BBB)?

No, Liquid IV is not accredited by the BBB.

What is the BBB rating for Liquid IV?

The BBB rating for Liquid IV is F.

What products are included in Liquid IV's giveback program?

It is not clear which products are included in Liquid IV’s giveback program.

Can Liquid IV help with weight loss?

Improved hydration, which can be achieved through the consumption of electrolyte drinks like Liquid IV, may lead to weight loss, according to a study by Nutrients. Additionally, guayusa, an ingredient found in Liquid IV’s Sleep Multiplier, has been associated with weight loss in a separate study.

What are the flavors of Liquid IV's Energy Multiplier?

Liquid IV’s Energy Multiplier is available in a lemon ginger flavor.

What are the flavors of Liquid IV's Sleep Multiplier?

Liquid IV’s Sleep Multiplier is available in a Blueberry Lavender flavor.

Does Liquid IV claim to improve sleep and energy levels?

Yes, Liquid IV claims that its products can improve sleep and energy levels through its use of Cellular Transport Technology and specific ingredients like matcha tea, ginger, and guayusa.

Is Liquid IV legit?

Liquid IV is a legitimate powdered drink mix that claims to help users stay hydrated and absorb more nutrients in the body.

Why is Liquid IV good for you?

Liquid IV can be considered good for health, as it contains multiple minerals and claims to hydrate the body faster than water alone.

Does Liquid IV help with hangovers?

The main purpose of Liquid IV is to increase hydration. According to some customer reviews, this increased hydration helped with hangovers, though the product does not specifically claim to help with this.

What are the side effects of Liquid IV?

Some customers have complained of headaches, fatigue, and diarrhea while consuming Liquid IV, though reports of these issues are few and far between.

Does Liquid IV help lose weight?

Liquid IV does not claim to help users lose weight, and most individuals who use the product claim it helps them with hydration, not weight loss.

Is Liquid IV better than Gatorade?

Liquid IV and Gatorade have their pros and cons. Liquid IV contains less sugar and more electrolytes, while Gatorade is more readily available and comes in many unique flavors.

How often should you use Liquid IV?

The Energy Multiplier from Liquid IV contains 100 mg of caffeine, so it should only be used once to twice a day. According to the company, other blends without caffeine can be consumed more often.

Will Liquid IV keep me awake?

Liquid IV Energy Multiplier is designed to give users a boost of energy and minerals, while other Liquid IV products are designed to just increase hydration.

Is Liquid IV good when you're sick?

It is important to stay hydrated when sick, which is why some reviews claim Liquid IV may be a good option for those who are feeling ill. However, it is best to consult with a medical professional to see if this is a safe option.

How does Liquid IV Hydration Multiplier work?

According to the company, Liquid IV Hydration Multiplier works by using glucose and salt to pull in more water into the body, which is supposed to increase hydration faster than water alone.

Does Liquid IV keep? If mixed with water, does it need to be used the same day?

For the best taste, we recommend mixing Liquid IV with cold water and consuming immediately. You can refrigerate the beverage but it must be consumed within 1-2 days.

How often can I drink Liquid IV?

Liquid IV Hydration is a nutritious and refreshing electrolyte drink that can be consumed daily. The recommended serving size is one bottle per day. However, it’s important to keep in mind that some individuals may require more or less depending on their hydration needs.

How does Liquid I.V. enhance hydration?

Liquid I.V. Hydration Multiplier, a non-GMO electrolyte drink mix, leverages the innovative Cellular Transport Technology (CTT)®. This technology ensures rapid and efficient delivery of water and vital nutrients to your body, surpassing the hydration capabilities of water on its own.

Can you explain Oral Rehydration Solution?

An Oral Rehydration Solution, commonly known as ORS, is a specialized blend that integrates specific proportions of electrolytes, glucose, and water. Its composition has been scientifically proven to offer superior hydration compared to plain water.

What ingredients can I find in Liquid I.V.?

Liquid I.V. Hydration Multiplier stands out with its non-GMO electrolyte drink mix that incorporates a precise balance of glucose, sodium, and potassium. This combination ensures that water and essential nutrients are quickly and effectively transported to your body, outpacing regular water’s hydration ability.

What's the reason for the high sodium content in Liquid I.V.?

Sodium plays a pivotal role as a primary electrolyte in Cellular Transport Technology (CTT). When synergized with glucose and potassium, sodium optimizes water uptake in the body, ensuring effective hydration.

Why is there sugar in Liquid I.V.?

The presence of sugar, specifically glucose, is fundamental to the workings of Cellular Transport Technology (CTT)®. Liquid I.V. Hydration Multiplier integrates the ideal amount of sugar, crucial for maximizing the absorption rates of both water and electrolytes within the body.

Could you define electrolytes?

Electrolytes are specific minerals that become ionized when mixed with appropriate mediums like water. Predominant electrolytes present in Liquid I.V. include sodium and potassium. Their presence significantly amplifies Liquid I.V.’s efficacy in promoting water absorption. Dive deeper here.

Would you categorize Liquid I.V. as an energy drink?

Absolutely not. Although Liquid I.V. Hydration Multiplier is devoid of caffeine, it boasts a content rich in B vitamins, known to invigorate the body with a natural energy surge. If you’re specifically seeking enhanced energy, consider exploring Liquid I.V. Energy Multiplier.

Is the Hydration Multiplier recommended for children?

The Hydration Multiplier is tailored for individuals aged 1 and above. For specific health or dietary considerations, it’s always best to seek guidance from a medical professional.

10 Liquid IV Reviews

  • Two years of hydration!!!
    Brianna (Verified Purchase)

    I have been using this for a couple years now its amazing. Im veru bad at drinking water so twice a day i mix a pack with water bottle. I always feel hydrated and have much more energy than i did before because i was always dehydrated due to working in a hot environment and low intake of water i can still drink two bottles of water but now i dont worry about being dehydrated. I love it. Ive seen reviews saying they have gotten pretty sick, me personally ive never ever experienced this in two years ive been using it. Only bad thing i have to say is that its expensive.

  • Lee Giroux

    I did the Energy IV before workout and then liquid IV during workout…massive diarrhea almost all day! I’m going to try and not do both so close to each other and see what happens! Probably try Liquid IV after my workout and not during. We’ll see 🤞

  • Jillian

    Probably ok for occasional use, but not a substitute for Gatorade. I drank 2 of these, two days in a row, while working 10 hour outdoor catering events. So it’s Sunday morning and I feel terrible. Nausea. Serious diarrhea. Finally vomited a lot and started to feel better although I’m afraid to eat anything.Regular sports drinks never made me sick, and I could drink them all day.

    The company needs to be a lot more transparent with their labeling. This is basically the Red Line Energy Shot of hydration products.

    I’m a little concerned about where it’s manufactured. Company is in California, but where’s the power being produced? Might return the package to Costco.

  • Hard pass for me! Buyer BEWARE!
    Nat (Verified Purchase)

    Dear Sir/Ma’am,

    I tried this out based on the recommendation of a friend who swore by your product. I for one, have to say that I am grossly disappointed. I have vomited many times and stomach is still turning as I type this review. I can only say that if it was meant to hydrate me, I am now the most dehydrated I’ve ever been in my whole life!! You will be better off buying Gatorade or adding a sprinkle of salt to water for needed hydration.


    I used Liquid IV when I had Covid 19 in September 2021. I was so weak and exhausted it was almost impossible to stay hydrated. My friends dropped off water bottles and Liquid IV (watermelon) and I noticed a huge difference in my body within a day. I personally like the taste when I regained my sense of taste and smell. Now that it’s the winter season and it’s really dry at my workplace I have to stay on top of being hydrated. I love this product. I look forward to trying other flavors.

  • heat seems more impactful and heart rate is higher when taking
    Mary Brooks (Verified Purchase)

    After using this product I seem to be more then usually badly effected by heat and my resting heart rate is much higher and takes longer to come down. I’m going to stop taking this and see if that doesn’t make a difference. I play hours of tennis in Florida and this product is used my many without issues. I’ll comment again in a few days if not taking this product makes a difference

  • Anonymous (Verified Purchase)

    My son had his first single drink after a football game. When he woke up the next morning, he was throwing up. He said all through the night he was shaking and had chills. over the next 3 days, he was nauseous, headaches, dizzy, muscle aches, vomiting, and simply would not eat because he did not want to throw up. We weren’t sure this was the problem until he had tried it on 2 more occasions and had all of these same symptoms. We will NOT be using this product again.

  • Liquid IV

    I like all the positive reviews. I am just starting to use it and am choosing to use one stick in 32oz bottle because it seems very sweet otherwise and I intend to drink a lot of it.

  • Stomache ache
    Kathleen Branch (Verified Purchase)

    I will try again.i used for several days while mountain biking and has terrible stomach distress.the 3d day just water I felt better.I may try a smaller amount in 16 ounces

    • Whitney

      Was it diarrhea?

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