Updated: 01/10/2018

You’re about to learn everything you need to know about The Thrive Diet. We found the perfect reason for us to lift the veil on this nutrition program, so we checked on ingredients and approved food lists, side effects, and clinical research. We knew the report also needed to take hundreds of dieter experiences into consideration. With all our findings we condense and refine to give you the bottom line.

Thrive Diet Readers: Click here to find out why we're giving away samples of our product, Burn HD.

What Is the Thrive Diet?

The Thrive Diet was created by Brendan Brazier, an Ironman triathlete and Canadian 50 km Ultra Marathon Champion. Brendan Brazier wrote the book “The Thrive Diet”, and started the Vega product line based on his diet recommendations.

The Thrive Diet is based on the concept that eating a vegan, plant-based diet and following a simple exercise program is optimal for physical performance and health. The key is to eat nutrient-dense foods and avoid processed foods. Information on the diet is available in book form and includes recipes and tips.


Thrive Diet Ingredients

The Thrive Diet includes meals consisting of plant proteins, quality fats, and fiber.

Thrive Diet Ingredients

The range of ingredients approved for this diet is extensive. The diet is vegan, so there is no meat, fish, poultry, eggs or dairy. There is little to no intake of refined sugars and foods. The diet is sparse in simple carbohydrates like rice and squash. The diet avoids caffeine, refined foods and sugars, sodas and empty calories of all kinds.

A lot of research shows benefits from vegan or vegetarian lifestyles. There are a few issues that can occur with these lifestyle choices. Deficiencies in vitamin D, vitamin B12, zinc and iron can be concerns. Many people are worried about protein intake with vegan diets. Protein is plentiful in legumes, beans and seeds. Vegans can also be deficient in calcium and omega-3 fatty acid.

Vegans often drink soy or almond milk enriched with vitamins D and B12. B12 is best sourced from nutritional yeast in vegan diets. Calcium and iron deficiencies usually do not happen in a well-balanced, vegan diet. Omega-3 can be obtained from sea vegetables, which are recommended in this diet.

Vegan lifestyles appear to have reduced incidences of heart issues, type 2 diabetes, high blood pressure and obesity. Vegan diets may also reduce cancer rates in some people. Many people react to the word vegan and dismiss the possibility of the program. However, it can be incorporated slowly and bit by bit. [1] [2] [3]

Thrive Diet Customer Testimonials

Details on Thrive Diet Foods

  • 45 Percent Vegetables – Focus on high-fiber vegetables like carrots, broccoli, zucchini and leafy greens. Avoid high-carbohydrate vegetables like potatoes and squash.
  • 20 Percent Proteins – This includes seeds, legumes and pseudo-grains like lentils, millet, beans and sesame seeds.
  • 20 Percent Fruit – This includes all fruits, even carbohydrate-rich fruits like bananas.
  • 10 Percent Fat – Fats come from nuts, avocados and healthy oils.
  • 5 Percent Starches – This includes rice, potatoes and other grains.
Nutrition Facts

Thrive Diet Nutrition Facts

The nutrition facts will vary depending on food or recipe choice. Every food item is chosen for its nutritional content. If you eat a wide range of foods, you should receive a wide range of nutrients. A vegan diet contains a wider range of nutrients than a meat-based diet. If carefully constructed a vegan diet can provide all necessary nutrients. [4] [5] [6]

What Does the Thrive Diet Do?

The Thrive Diet detoxifies the body and helps it function properly, according to Brazier. This is achieved through increased nutrition and better digestion of quality foods. Vegan, plant-based diets are easier for the body to digest and absorb. More calories do not always equal more energy. Quality, nutrient-dense foods provide more usable energy.

What Does the Thrive Diet Do

The Thrive Diet can lower inflammation by lowering acidity in the body. Meat and dairy can raise acidity and inflammation. This leads to chronic conditions. Chronic conditions include irritable bowel syndrome, arthritis, gout and kidney stones. The adrenal glands, the body’s natural energy producer, will function properly. This could lead to increased energy, less stress, and reduced body fat. [7] [8]

Does It Work?

Does the Thrive Diet Work?

Essentially, this diet does work. Some athletes may find it challenging to get the needed calories and sense of fullness they are used to with a traditional diet. Non-vegans might find the transition to veganism challenging. In principle, the diet will give you increased energy, improve muscle mass and promote healthy weight levels.

Some studies suggest that athletes are often stronger when eating meat. The studies agree that veganism is associated with better general health. They imply that top athletes cannot gain maximum strength with a vegan diet. The exact reason is unclear. It could be increased saturated fat intake leads to more testosterone. Likewise, it could be from the amino acid profile of meat. [9]

Thrive Diet and Exercise

The Thrive Diet was developed by an athlete. It is no secret that combining exercise with healthy eating habits is the best route to weight loss. Exercise and proper diet can lead to a boost in metabolism. Metabolism is the rate at which your body burns calories.

In addition to burning more calories, exercise is just plain good for you. Physical inactivity is one of the primary causes of the major killers in the modern era, chronic disease.

Side Effects

Are There Thrive Diet Side Effects to Worry About?

Eating a healthy diet generally will not produce negative side effects. However, individuals may be allergic to any of the various foods promoted by the Thrive Diet. New foods should be introduced slowly in case of allergy.

Some users may see increased bloating, gas or cramps if they are not used to a high-fiber diet. Most processed foods do not have much fiber. Switching to a plant-based diet will drastically increase fiber intake.

Reducing caffeine intake may also result in headaches and fatigue. There may be other symptoms depending on how drastically the change in foods are for each user.

This diet could be an issue for small children and breastfeeding or pregnant women. The potential lack of key nutrients could be problematic for the child or for fetal development. Supplementation would need to happen with vitamins D and B12. Some studies have found that vegan breast milk is purer than non-vegetarian. It also contains less environmental contaminants.

Are There Thrive Diet Side Effects to Worry About
Another side effect could be psychological and not physical. Completely changing your lifestyle can be overwhelming. Trying new foods can be unsettling. It is best, and Brendon suggests it be done this way, to start slowly. Add a smoothie each day while still eating your normal diet. Then change out one meal, breakfast or dinner, for example. This way mentally and physically you will have time to adjust to the new regimen. Otherwise, there is little chance of the changes becoming routine. The Thrive Diet is all about changing the lifestyle. If you stay on a diet for two weeks and then return to old habits, then nothing has been gained. [10] [11] [12] [13]

A major concern for those following a vegan/vegetarian diet is cobalamin deficiency. Cobalamin is also known as B12, and humans must get all of their B12 from the foods we eat. Studies[14] indicate that adults need 2.4 to 2.6  ug of B12, and most of the sources of cobalamin are from animal proteins such as meats and eggs. A vegetarian diet provides no more than 0.5 ug a day, so supplements may be necessary. Cobalamin deficiency side effects include:

  • Anemia
  • Fatigue
  • Swelling around the ankles
  • Dimentia
  • Lowered cognitive function
  • Vision problems

Long term, severe deficiency of B12 may result in heart failure, gastritis, and autoimmune disease.


Thrive Diet Benefits

The benefits of the Thrive Diet could include increased energy, weight loss, increased stamina, reduced stress and better sleep. Plant-based diets may stabilize blood sugar levels, reduce cholesterol and increase libido. The diet could boost the immune system, be beneficial for hair and skin and add to a longer, healthier life.

The goal of this diet is to be healthy. Being skinny is not this diet’s goal, although weight loss may occur. This plan is all about eating to fuel the body and work synergistically with it. Most processed foods slow down the body and have no nutrients. [15] [16] [17]

Thrive Diet Vitamins and Supplements

Brendan also developed a vegan line of sport-related supplements. This line includes protein powder, pre- and post-workout blends, protein bars and savi seeds. The line is called Vega and was founded in Canada. His supplement line is used by vegans and non-vegans alike. They could be incorporated into the Thrive Diet, but it is not a requirement.

Thrive Diet Vitamins and Supplements

Thrive Diet shakes are available through the Vega website, and there are four kinds:

  • Vega One All-In-One shake powder, used for everyday nutrition: 160 calories per serving, $49.99 to $74.99
  • Vega Protein+ shake, a premixed shake for everyday nutrition: 170 calories per serving, $20.99
  • Vega Clean Protein shake powder, used post workout to build muscle: 130 calories per serving, $24.99 to $69.99
  • Vega Sport Protein shake powder, used post workout to build muscle: 150 calories per serving, $39.99 to $87.98

Shakes can also be purchased at retailers including Target.com, GNC, Amazon, CVS and others.

A 20 serving size container of Vega All-In-One Shake powder will cost you around $49.99 on Amazon, which includes shipping. If you use one serving per day, that is going to cost you about $75.00 per month.

Similar products like Plexus 96 shake powder costs $79.99 for 24 servings, a cost of around $100 bucks per month.

Food List

Thrive Diet Food List

Here is the staple foods shopping list suggested by the Thrive Diet. This list is not all-inclusive. There is a variety of legumes, fruits and vegetables not included on the list that is fine to eat. This list includes common recipe items. The Thrive Diet also allows the use of agave nectar as a sweetener.


The base of the Thrive diet is vegetables. Rich in fiber, protein, vitamins, minerals and phytonutrients, there are many vegetables to choose from. Leafy vegetables are high in iron, calcium and chlorophyll. Sea vegetables contain calcium, omega-3s and minerals.

High-Fiber Vegetables Include:

  • Bok choy and cabbage
  • Carrots, radish and daikon
  • Snap peas, green peas and green beans

Dark Leafy Greens:

  • Beet and mustard greens
  • Spinach and chard
  • All varieties of kale

Sea Vegetables and Fruits:

  • Dulse and kelp
  • Nori and wakme
  • Sea asparagus and sea beans

Even though fruits are high in carbohydrates, they are easily digested and provide quick energy. Since the sugar is natural and unrefined, it does not cause the same damage that refined sugar can cause. Fruits are also high in minerals, vitamins, phytonutrients and antioxidants.

Thrive Diet Food List


  • Apples, apricots, bananas and berries
  • Pears, pineapple, plums and pomegranates
  • Melons, nectarines, oranges and peaches
  • Cherries, dates and figs
  • Grapefruit, grapes and mangos

Only small amounts of starches are allowed on the Thrive Diet. Carbohydrates are needed before an intense workout and to accompany healthy fats and seeds. Spelt is an ancient grain containing less gluten and more protein than wheat. Teff is high in iron and minerals.


  • Pumpkin and squash
  • Parsnips and turnips
  • Sweet potatoes and yams
  • Brown rice and millet
  • Teff and spelt

Protein is essential to any diet, especially a plant-based one. Beans and lentils contain iron, fiber, protein and a variety of nutrients. Seeds are rich in essential fatty acids, protein and minerals. Pseudo grains are seeds but are eaten as grains. Usually high in protein, these seeds are less starchy than traditional grains.


  • Black, kidney and navy beans
  • Pinto and adzuki beans
  • Chickpeas and fava beans


  • Flax and hemp seeds
  • Pumpkin and sunflower seeds
  • Sesame and savi seeds

Focus on minimally-processed, cold-pressed, whole-food derived healthy fats. Adequate fat intake is needed to lubricate joints, skin and organs. The oil in coconuts is a medium chain triglyceride, so the body burns it like a carbohydrate instead of storing it as fat. Nuts provide protein, fiber and minerals in addition to healthy fats.


  • Hemp Seed and flax seed oil
  • Extra-virgin olive oil
  • Nut oils like pumpkin and walnut
  • Coconut oil


  • Almonds and cashews
  • Pecans and walnuts
  • Brazil nuts and macadamia nuts
  • Pine nuts and pistachios

Thrive Diet Restricted Foods

Restricted foods include animal product, sugar and processed foods:

  • Dairy – no milk, yogurt, kefir or other dairy products
  • Eggs – from any bird, including no yolks or whites
  • Meat – this includes beef, pork, chicken and any other animal products
  • Seafood – no fish, shellfish or shrimp
  • Sugar – no processed sweets like candy, ice-cream or cakes- they are off your shopping list
  • Carbohydrates – limited simple carbohydrates
  • Processed Foods – no chips, cookies, roasted nuts or boxed meals
  • Caffeine – coffee and black tea are generally avoided on this diet

Thrive Diet Recipes

The book provides 12 weeks’ worth of meal plans. The Thrive diet book has 150 raw and vegan recipes to choose from.

Thrive Diet Recipes

Most recipes are free of the main common allergens such as gluten, wheat, corn, dairy, soy and yeast. If a recipe does contain a common allergen, it will list an alternative substitution. This would not be a good diet for someone who is allergic to nuts.

Recipes include a variety of nut, bean and seed burgers, pumpkin gnocchi, stir-fries, falafel, zucchini pasta, rice noodle bowls, energy bars and an array of smoothies, salads and desserts. Many of these recipes can be done with a variety of ingredients, adding more options to the rotation.

Most of these recipes are raw or are heated to under 300 degrees. This may be challenging for many new users of the diet. There is some debate as to whether a raw foods diet is healthier than a traditional vegan diet. Vitamin absorption is a key concern with raw food diets. Extreme weight loss can also be a concern with long-term raw veganism. Some women even report amenorrhea, or loss of menstruation, due to being undernourished. However, this could be because they did not eat a balanced diet. [18] [19] [20]

Breakfast: Hearty Brown Rice Breakfast Bowl


  • ¾ cup vanilla almond milk
  • ½ cup wild rice, rinsed and cooked without salt
  • 3 Tbsp chia seeds
  • 2 Tbsp flax seed
  • 3 Tbsp almonds, slivered
  • 3 Tbsp raw walnuts, chopped
  • 3 Tbsp unsweetened shredded coconut
  • 1½ tsp cinnamon
  • 1 tsp coconut sugar and sunflower seeds
  1. In a small sauce pot, bring the almond milk to a simmer and stir in the wild rice. Cover with lid to keep warm.
  2. In a bowl, combine the chia seeds, flax seeds, almonds, walnuts and coconut. Season with cinnamon and coconut sugar
  3. Pour the hot almond milk and wild rice mixture over the seed/nut/coconut mix and stir well. Enjoy immediately.

Lunch: Thrive Chili


  • 32 oz low sodium vegetable broth
  • 2 cups dry amaranth
  • 8 oz diced tomatoes from a BPA free can or bottle
  • 3 cups collard greens, kale, and swiss chard
  • 1 can black beans rinsed
  • 1 can kidney beans rinsed
  • 1 Tbsp black pepper
  • 1 tsp cumin
  • 1 tsp chili powder
  • 1 tsp sea salt
  • Nutritional yeast to taste
  1. Bring pot of 32 oz. of vegetable broth with amaranth in it to a boil. Reduce heat to a simmer and cook, with lid on for 30 minutes.
  2. Keeping the heat low, add in tomatoes, greens and beans. Simmer for 10 more minutes.
  3. Add in spices. Taste and adjust seasoning as needed.
  4. Serve with nutritional yeast.

Dinner: “Meatloaf” Nut Loaf


  • 2 tsp coconut oil
  • 1 medium onion, peeled and cut in half
  • 2 carrots cut into quarters
  • 4 stalks celery, cut into quarters
  • 1/2 head garlic, peeled
  • 1 pound (16 oz) mushrooms
  • 2 Tbsp white wine vinegar
  • 2 Tbsp oregano, dried
  • 2 Tbsp parsley, dried
  • 1 1/2 Tbsp sage, dried
  • 2 tsp chili flakes
  • 1 cup walnuts
  • 1 cup pecans
  • 1 cup cashews
  • 1 1/2 cups wild rice, cooked
  • 1 cup gluten-free oats
  • 4 Tbsp Vega Maca powder (optional)
  • 1/4 cup ground flax seed
  • 3/4 cup water
  • Salt and pepper, to taste
  1. Preheat oven to 375° F.
  2. Line a loaf pan with parchment paper and grease with 1 teaspoon of coconut oil.
  3. In a food processor, pulse onion, carrots, celery and garlic until they are coarsely chopped.
  4. In a pan over medium heat, sauté onion mixture in coconut oil for 5 minutes, stirring occasionally.  In the meantime, pulse mushrooms in the food processor until they are coarsely chopped.
  5. Add mushrooms and white wine to onion mixture, cook until the liquid is mostly gone (this burns off the alcohol in the wine). In the meantime, pulse nuts in the food processor until they are finely chopped.
  6. In a small bowl, combine ground flax seed and water. Stir until mixture thickens.
  7. In a large bowl, combine onion and mushroom mixtures, spices, nuts, wild rice, oats, maca, salt, pepper and flax mixture in a bowl. Stir until well combined. Adjust seasoning as needed.
  8. Add mixture to loaf pan. Press mixture tightly in pan and mold top to a round peak.
  9. Bake loaf for 1 1/2 hours, or until loaf is very firm and a toothpick comes out clean.
  10. Let loaf rest 15 to 20 minutes covered with foil before cutting.
  11. Serve with Maca Miso Gravy (from the Thrive Forward chapter on stress, lesson 3: Combat Adrenal Fatigue)

Thrive Diet Sample Menu

What sort of foods will you be eating on the Thrive Diet? Nutritionists advise eating several smaller meals each day to regulate blood sugar. Regulating spikes in blood sugar helps to reduce food cravings and control hunger. The Thrive diet menu suggests eating 3 meals and up to 4 approved snacks daily. Here is a sample menu of the foods that might be eaten:

Sample 1

  • Chia cereal
  • Balanced mix and match snack mix
  • Broccoli slaw salad
  • Blank canvas smoothie
  • Stuffed bell peppers
  • Tart cherry balls

Sample 2

  • Red velvet detox smoothie
  • Balanced energy bars
  • Farmers market rainbow salad
  • Nut clusters
  • Sprouted quinoa and papaya lettuce wraps
  • Quinoa cookie ice cream sandwich

Is There a Thrive Diet Alternative?

Any diet recommending vegan, whole foods could be an alternative to the Thrive Diet. This diet is geared towards athletes, but anyone can do it. This diet is unique because it is designed by a vegan athlete who eats this way himself. It is easily explained for ease of use. The Vega protein powder and protein bars can accompany the diet. Other than that, however, most raw vegan diets would be comparable.

Thrive Diet vs the Paleo Diet

One diet that is similar, because it is also low carb eating plan, is the Paleo Diet. Both diet plans also eliminate dairy, sugar and processed foods from the diet. However, the Paleo diet cuts out all cereal grains and legumes from the food list, while the Thrive Diet includes small amounts of whole grains. Unlike the Thrive Diet, the Paleo Diet includes eating meat and eggs. Here is a comparison:

Thrive Diet vs Paleo Similarities- both diets:

  • Low carb
  • Lots of vegetables and fruits
  • Nuts and seeds
  • Quality fats

Thrive Diet vs Paleo Diet differences- Paleo Diet allows many foods that Thrive Diet excludes:

  • Meats including beef, poultry & pork
  • Eggs of all kinds
  • Fish
  • Shellfish

What Does the Thrive Diet Cost?

This diet may be cheaper than your current diet. If you eat at restaurants or buy expensive cuts of meat, then you will probably see a reduction in food costs. Preparing everything at home is almost always cheaper. Even though a few items like nuts, oils and seeds can be expensive, the diet is affordable. As with any diet, what you buy and where can easily change the price.

What Is the Thrive Diet Cost

Some food items may be hard to find, requiring extra shopping trips. Most health food stores or online retailers should have these items. You will need a food processor or high-quality blender for many recipes. If you do not have one already, that could be expensive. [21] [22]

Purchasing any of the products on the Vega supplement website will cause the cost of this diet to go up. Even just one serving a day of the Vega All-In-One nutrition shake powder will add an additional $75.00 per person to your monthly food bill.


Thrive Diet Directions

The directions are to start incorporating healthier alternatives into your daily routine. Adding a whole food smoothie to your meal each day is a good start. Choose nutrient-dense food options and weed out unhealthy foods. The point is to get the body healthy and functioning at its best. If you can incorporate only a portion of the diet at a time, that is still helpful. The diet may be helpful as a general guideline; encouraging people to eat nutrient-dense, whole foods.

The diet does include a 12-week meal plan. Other vegan or raw cookbooks could be purchased for more recipe options.


Thrive Diet Results

As with all diets, sticking with it is the key. This book is aimed more at complete vegan nutrition for athletes than a quick weight loss fix. Some athletes who read this book and follow the diet find it helpful. They tend to enjoy the recipes, notice better recovery times and have more stamina from the raw energy within the foods. Much of this diet is about staying in peak physical shape while eating a vegan diet.

Many people found the Thrive Diet to be too ambitious and complicated for the average person. Also, for those who are already vegan or eating a raw diet, the recipes were not interesting enough. Many thought the provided information was not sufficiently scientific or in-depth.

People may see results from eating a vegan diet, but for most people, it is not sustainable.

Thrive Diet Weight Loss

Most people who follow this diet will lose weight. It cuts out refined foods and sugars, which will result in a calorie reduction for most people. Even if you manage to eat the same number of calories, the type of foods is processed differently by the body. The result should be weight loss.

The Thrive Diet’s primary goal is to rejuvenate, detoxify and de-stress the body. The diet strives to get the body to a place where it is healthy and active. Weight loss is a side effect of healthy eating, daily exercise and improved lifestyle. [23] [24]

Thrive Diet Pros & Cons

Thrive Diet Pros:

Vegan and vegetarian dieters generally lower their risk of:[1]

  • Cardiovascular disease
  • Obesity
  • Type 2 diabetes
  • Some cancers

Additionally, vegan/vegetarian diets may reduce the signs of aging, promote mental clarity, boost mood, improve productivity and get rid of those annoying junk food cravings.

Thrive Diet Cons:

Unfortunately, a vegan diet can cause nutritional deficiencies, including lowered levels of:

  • Calcium
  • Long-chain n-3 polyunsaturated fats
  • Vitamin D
  • Iron
  • Vitamin B12 (cobalamin)
  • Zinc

Also, uncooked, undercooked and raw foods create the potential of ingesting bacteria and other microbes that cooking may eliminate. A fair amount of time is required to prepare vegan meals as well, and there is also the added cost of a high-powered blender and coffee grinder to consider.

Thrive Diet Ketosis

The keto diet is a high fat, low carbohydrate diet. The idea behind the keto diet is that the body will burn stored fat instead of burning off the daily carbohydrate intake. The Thrive Diet also limits the intake of certain carbohydrates but does not promote the same level of fat intake. The body may see some ketosis after certain meals or at certain times of the day with the Thrive Diet. However, it is not the goal of the diet.

What Users Are Saying

“I absolutely LOVED this book and his take on diet, raw food and how to really optimize your health. Definitely recommend it for anyone who wants to know how to get the most out of what they eat and develop a healthier diet.”

“I didn’t realize this was quite as vegetarian as it is, but it is still a great read and a wonderful diet. And that’s coming from a carnivore.”

Also: read our Burn HD Weight-Loss Kit review »Thrive Diet Ingredients
Bottom Line

The Bottom Line on the Thrive Diet

Some people could see weight loss on this diet, but that can also be said for hundreds of other diets or a vegan diet in general. However, there is no doubt that incorporating more fruits, vegetables, nuts, legumes and grains into the diet is healthier.

The main concern with this diet is how big of a change it will be for the average American. Many people will be unfamiliar with half of the ingredients on the shopping list. This diet requires commitment and difficult changes. With hectic lives, few people will be committed enough to make those changes.

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Thrive Diet

What are the side effects of the Thrive Diet?

Based on user comments, the Thrive side effects could include fatigue, stomach pains, sickness, or weight gain.

Is Thrive safe?

All users are different. To make sure it is safe, it is recommended that you consult with your physician before starting a new diet.

How do I know if Thrive Diet is right for me?

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What are the ingredients in the Thrive Diet?

The Thrive Diet ingredients include a vegan diet , food restrictions, and costly, organic food.

Does Thrive work?

The Thrive Weight Loss Diet may help dieters lose weight, but the cost and restrictions have to be taken into consideration. We have no proof this program will work better than other books or a traditional weight loss diet. 

How much does the Thrive Diet book cost?

The Thrive Diet book costs about $6.00 on book sites such as Barnes & Noble, Thrift Books, and Biblio.

How should I use the Thrive Diet?

If you are doing the Thrive Diet, you should follow the meal plans based on what the book says.

Is the Thrive Diet vegetarian or vegan?

Yes, the Thrive Diet is a vegan diet program.

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Thrive Diet Ingredients

The Thrive Diet is part of the Thrive Forward movement by Brendan Brazier. The plan offers advice on how to eat, exercise and cook. It is based on plants, so there are no animal products. The website offers a variety of recipes, even if you don't sign up for a free account.

Thrive Diet Ingredients and Supplement Facts

Serving Size: N/A
Serving Per Container: N/A
Amount per Serving% DV
Plant-Based Diet**
Organic Foods**
Physical Training**

Other Ingredients: None

We dug into the Thrive Diet ingredients to give you the details you need.

A Vegan Diet

Veganism is a diet where one does not eat or wear anything produced by animals. The word vegan was introduced in the 1940s by Donald Watson in England.

What is it Supposed to Do?

A Vegan Diet is supposed to better your heath and/or to join the fight against animal cruelty.

Clinical Research

Based on a two-year study shared by the Obesity (Silver Spring) journal, if you are dedicated, you will lose weight on a vegan diet. The article said, “Sixty-four overweight, postmenopausal women were randomly assigned to a vegan or NCEP diet for 14 weeks, and 62 women began the study…Individuals in the vegan group lost more weight than those in the NCEP (National Cholesterol Education Program) group at 1 year and at 2 years.” [1]

Food Restrictions

Food Restrictions is when one is dieting and they cut out specific parts of their meal. For example, vegetarians don’t eat meat, therefore, meat is the food restriction.

What is it Supposed to Do?

Food Restrictions have been said to help improve your health and promote weight-loss.

Clinical Research

The Journal of the Academy of Nutrition and Dietetics published a study that proved the relationship between food restrictions and weight-loss. Their research proved that, “Substitution of carbohydrates for fat and protein for carbohydrates were associated with weight loss during both phases…Increasing fruits, vegetables, and low-fat dairy may help achieve weight loss and maintenance.” [2]

Organic Foods

The term Organic Farming was first mentioned in 1939 by Lord Northbourne, as a term that meant the type of farming that was done to keep economic balance. Organic food it grown without man-made pesticides and fertilizers and can’t be genetically modified.

What is it Supposed to Do?

Organic Food is supposed to help improve your overall health.

Clinical Research

Though it is said that organic food may help you lose weight, they are more expensive than other foods, making certain people unable to switch because of the cost.

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Thrive Diet Scientific Abstracts

Plant-Based Diet (Vegan Diet)

Plant-based diets may be the best way to accomplish healthy eating and a healthy diet. This is defined as a regimen that contains whole, plant-based foods and discourages any meats, eggs, processed foods, or dairy products. This study is presented to act as an example of potential health benefits of a plant-based diet. Studies show that plant-based diets or not only cost-effective, but are low-risk interventions that could reduce BMI, BP, cholesterol levels, and HbA1C. They may also decrease the number of medications patients might need to treat diseases as well as reduce ischemic heart disease mortality rates. Doctors should think about the recommendation of plant-based diets to their patients, even more so to those with high blood pressure, cardiovascular disease, diabetes, or obesity. [1]

Vegetarian diets and diets patterns (example: lacto-ovo-vegetarian/vegan) were weighed against non-vegetarian diets and compared on their selected health outcomes. Vegetarian diets have the ability to protect against cardiovascular diseases, some cancers, cardiometabolic risk factors, and total mortality. When compared to lacto-ovo-vegetarian diets, the vegan diets had the added benefits of protection from obesity, hypertension, cardiovascular mortality, and type 2 diabetes. When it came to the greatest health benefits, men experienced more than women. Limited prospective data on vegetarian diets regarding weight change is available, as well as intervention trials on the effects of the vegetarian diet on obesity, diabetes, cognitive function, and other cardiovascular outcomes. [2]

Organic Foods

The contamination risk of Escherichia coli had not altered between conventional and organic produce. Retail chicken and pork’s risk for bacterial contamination was relatively common, however, unrelated to any methods of farming. There was a higher risk for isolating bacteria which resisted 3 or more antibiotics had been found to be higher in conventional as opposed to organic chicken and pork (risk difference, 33% [confidence interval, 21% to 45%]). In conclusion, there is a lacking of significant evidence stating that organic foods or more nutritious than conventional. When you ingest organic foods, it may reduce exposure to antibiotic-resistant bacteria as well as pesticide residue. [3]

Food Restrictions

Subjects who had replaced protein for fat had lost around 0.33kg during a six-month period in Phase I (P<0.0001) and 0.07kg during a six-month period during Phase II (P<0.0001) per 1% increase in protein. A raise in the consumption of fruits and vegetables was known to cause weight-loss in Phases I and II: 0.29 kg during a six month period (P<0.0001) and 0.04 kg during a six month period (P=0.0062), respectively, per 1-serving increase. When carbohydrates had been substituted for fat and protein, there was noticeable weight-loss in both phases. A rise in dairy consumption was associated with substantial weight-loss for Phases II (−0.17 kg per 6 months per 1-serving increase, P=0.0002), and not during Phase I. It was concluded that an increase in fruits and vegetables might assist in achieving weight-loss. [4]


Previous Thrive Diet Review (Updated April 10, 2014):

Thrive Diet - What You Should Know

The Thrive Diet is the popular meal plan followed by professional Ironman triathlete Brendan Brazier. Brazier isn't the only athlete turned trainer sharing tips, like John Barban, the creator of Venus Factor. The meal plan does not allow for meats, dairy, or anything processed. The diet promises weight loss and better health. Instead of dairy, meat, and processed foods, you will be eating fresh produce, and nutrient dense recipes. Neither, quite understandably, does it allow sweat treats like Hollywood Diet. The book that details this diet is considered one of the most comprehensive manuals for vegetarian and raw food diets on the market today. This is a 12 week meal plan which will show you how the diet will help improve your health and produce weight loss as a side effect.

List of Ingredients

Not applicable.

Product Features

The Thrive Diet does not allow for any meat, dairy, or processed foods, which makes it highly restrictive and hard for many people to stick to for long periods of time. The diet is based on vegetarian meals, high in nutrients, so you can eat a little bit and feel full for a long period of time. Thrive diet does not require the consumption of pills as opposed to other diet programs offering meals, a book and pills, like Greens First. Since the meals are nutrient dense and not calorie dense, you can eat what appears to be more food, without feeling the additional pounds. The book features more than 100 recipes to help you get started. There is also a 12 week meal plan so you have everything you know you are going to eat over a three month period. There are grocery lists so you can make sure you get everything you need when you take your trips to the grocery store. As a bonus, you get a list of staple items you should always keep in your kitchen pantry to ensure you can make a Thrive Diet friendly meal. You can learn more on the official site

Advantages of Thrive Diet

  • The Thrive Diet is highly nutritious.
  • This diet is very Earth conscious.

Disadvantages of Thrive Diet

  • The Thrive Diet is highly restrictive, featuring a long list of foods that are not allowed on this diet.
  • The restricted meal plan may be hard for people to follow for an extended period of time.
  • A lot of the recipes require you to devote an excessive amount of time to meal preparation.


The Thrive Diet is an excellent and healthy way to approach your diet and nutrition, if you can handle the highly restrictive nature of the diet. If you have the time to devote to meal preparation, then by all means, give this diet a try. If you do not do well with restrictions or are pressed for time, then you will need to find another diet program that will help you lose weight. You should also be doing an exercise program, or using products similar to Slendertone, and consider taking a clinically proven safe and effective weight loss supplement to accelerate your weight loss efforts.

Article Resources
Summer Banks Dietspotlight Author
About the Author:

Summer Banks, Director of Content at Dietspotlight, has researched over 5000 weight-loss programs, pills, shakes and diet plans. Previously, she managed 15 supplement brands, worked with doctors specializing in weight loss and completed coursework in nutrition at Stanford University. full bio.

59 Thrive Diet Reviews

  • Chris

    I am curious if Thrive can cause a false positve on a drug test?

  • Your Name

    How much you can lost weight n one moth with thrive thank you

    • Anna (Editor)

      Hello. It depends, the truth is all users can experience results. But doing exercise, having a healthy diet and taking supplements definitely helps. Have you heard of Dietspotlight Burn.According to multiple clinical studies, it contains an ingredient that can help you lose significantly more weight than with diet and exercise alone!

  • Michelle

    Forget about isolated vitamins that are temporary and not fully absorbed. Try fruits and veggie nutrition, thousands of vitamins, phytonutrients and antioxidants to help your body heal and become more alkaline, not acidic! To bridge the gap and supplement what our body needs from plant nutrition take Juice Plus+ capsules, whole food supplements!

  • Can I drink this twice a day?
    Betty Johnston (Verified User)

    You say it has caffeine in it but would it still be OK to drink 2 cups of coffee a day? It helps me relax at night I am what they call hyper sensitive so things effect me differently. Like Nyquil is like speed for me.

    • Karen (Editor)

      Hi Betty, it’s best you consult your doctor before taking something that may negatively interact with your body’s chemistry.

      • Tammy

        I haven’t had a period for 4years since I been on thrive it made me get back on my period why

        • Stephen (Editor)

          Maybe it was a matter of nutrition, Tammy. Did your doctor have an explanation prior?

  • Your Name connie cochran

    what are the ingredients?

    • Maribel (Editor)

      The Thrive Diet ingredients include a vegan diet, food restrictions, and costly, organic food. If you’re looking to lose weigh, might want to check out a product that contains clinically proven and safe ingredients (Meratrim, ChromeMate, Green Tea Extract): Dietspotlight Burn.

  • Need protein to Help you
    Your Name

    I have been diagnoised with FM since 2000. You need protein to help you with your fibro.

  • ingredients in the
    Esther Gutierrez

    I want to know the ingredents in all the Thrive products. My friend gave me a 3 day trial and I want to make sure it’s not going to interact with some of my medications. I look forward to hearing from you.
    Thank you.

    • Your Name

      Always read the ingredients. These are new companies and usually fly by night fads and can be harmful long term.
      Find an established company to buy from and preferably no diet drugs. Fast Fixes Never Last.

    • Your Name

      Use shaklee products if you worried about healthy safe ingredients. I’m not here to try and make a sale I’m here because I care about people and I believe all people should have the best! People deserve to know what is in the food they eat. with Shaklee you know everything about it they tell you everything they are truly the most amazing company in the world there vitamins are number 1.

      • al

        I have used Shaklee for twenty years,and thrive for eight years, with little results and switched to Juice Plus about four and half years ago, never have I felt so good ,I am 63 years old and now can work as well as I did when I was thrity, great product,

        • Mitch

          Well I just feel sorry for you in general. I’m really sorry for your bad experience, but I do believe you are extremely mistaken Thrive for a different company as it has only been around since 2013 lol, “NOT 2008” haha!!!

          • Donna

            if thrive is so good why is there not any gaurantee. I just spent 150.00 and what if it doesn’t work!!.

        • Your Name

          I don’t use any diet products, I just eat healthy. I’m 61 and walk 5-8 miles at work a day, five days a week. There are so many fad diets out there, most of them not healthy for you.

  • Maya

    In my opinion the amount of upset about Brazier not being classically educated in nutrition science is unwarranted. Yes, scientific research is absolutely important, and its pretty apparent that he did his share of research and apply that to his own life and athletic experiences. There’s nothing about his food recommendations that does not give an accurate portrayal of what the human diet should look like: predominately plant based with an abundance of different types of plant foods. If you are here for the science, pick up The China Study by T. Colin Campbell, a leading authority on nutrition science who has made very similar health claims as Brazier. There’s nothing that Thrive has recommended that has no scientific basis, and it’s silly that when someone tells us “hey, here’s how we can be healthier”, we’re demanding to see a medical degree! With all that being said, Thrive was the first book about plant based that I picked up when I decided to embrace a vegan diet, and it taught me so much about all of these different foods I’d never heard of that I could include in my diet! I still recommend it to this day when someone asks for advice on how to start a healthier diet! 🙂

  •  Thrive Diet
    Lisa England (Verified User)

    Someone gave me a sample of this to try…. I am always leery of trying new things like this… Then I see on here all kinds of other products people are talking about. I really think I am just going to stick with good old-fashioned healthy eating and exercise. This is all just insane to me.

    • Your Name

      I agree

  • Corrina

    For me personally the Thrive diet did absolutely nothing for me. I didn t feel anything. No energy ,my hunguer wasn t supressed and the so called water down milkshake did NOT curb my appetite. Nothing good about this stuff. Don t waste your money,

  • Lillie Duncan Your Name

    I just heard about this product, now I am very confused. I need something to curb my appetite so I don’t eat so much. I guess I am an over eater. I also would like more energy. I wish I would believe in a product.

    • Karen Klay

      Hi Lillie…I’ve had several friends use Thrive and had problems…also the one’s who wanted to do it as a business didn’t get far with it because of the compensation plan. I’ve been on a program for 10 years that I absolutely love and believe in. If you want more info..just email me. It just may be the right fit for you!

  • Your Name

    Thrive may have little caffeine however it has many other stimulants that can cause reactions- headaches, rapid heartbeat and because of this you can experience withdraws if you are sensitive to stimulants

    • Adrian (Editor)

      Hello. All users are different and can experience different side effects; please make sure to consult with your physician before taking this product.

  • Thrive Diet
    Arnold (Editor)

    Hi. We are sorry you are experiencing these side effects however we believe you are confused by another one of our reviews related to Thrive by Le-Vel.

  • Thrive Diet

    What effect does it have on kids ages 12 to 16…….my ex is giving them a patch !!!!!

    • Julie

      thrive is safe for kids they even have thrive for kids also

    • Janey

      i thought that this product would be good for my kids ..who are overweight after living with their mother for two years..my youngest who is 12 complained of headaches the first 2 days and I thought that it was just because of school but as the days passed he called me from school and said he wasn’t feeling well so I took him home and we stopped the patch and he seemed to feel better as time went on . But I do not recommend giving this to children under 16.

  •  Didn't work for me at all
    al (Verified User)

    never helped me at all

  •  Too good to be true
    Angela (Verified User)

    I was on Thrive for almost 2 months. I stopped for a week because I was waiting for a shipment to come in to continue my Thrive experience. Immediately after I quit using Thrive I became VERY lethargic, sick to my stomach, nauseated, I got headaches and my body hurt all over and I felt very heavy. I was so sore and became aware that my body was going through withdraws!! I felt like I was just coming off crack or something! I don’t think this stuff is good for you! It’s too good to be true! We stopped buying it!

  • Please provide more feedback

    I was thinking about starting this diet program for myself and my wife. I was also going to promote the product so we could supplement our income. But after reading this I’m not sure what I can do. So I cant rate this product because we haven’t been using it yet. If you have something else in mind please share that information with all of us.

    • Karen (Editor)

      Hi Paul, you might find better results with a more proven fat burner, Dietspotlight Burn. Dietspotlight Burn to check out their special trial offer.

    • Your Name

      Xyngular all the way!!!

    • Your Name

      Anything you put into your body on a daily basis will cause withdraw symptoms. Example: Drink coffee or soda everyday then quit- you get headaches and are irritable. Any product of this type will affect everyone differently. When you’re ready to stop taking any prescribed or non prescribed medication it is always best to wean down. ALWAYS consult a physician before starting any new regime to be safe. That is just common sense……. Thrive by level changed my life and I spoke to my doctor prior to taking it so he can monitor it. I don’t have the aches and pains from the rain anymore, my bones do not feel like they are grinding in my back, ADHD is under control (off of adderall- which is addictive and most parents give to children) and my productivity has increased in my job. Each person is different and will have a different experience but I would encourage anyone thinking about Thrive to take the product information to your doctor and you two discuss the plan. Yoga also helps ease back issues!

  • Don't use it !
    Your Name

    DON,T USE IT !!!! Extreme withdrawal!!!!

    • Your Name

      Our body’s withdraw from everything…..

  • Blood Thinner Twice A Day
    Mary Duncan

    I would like to know if the Thrive that has a patch & capsule, and milk shake would effect my medicines with atrial fibrillation,low oxygen,on blood thinner twice a day and heart pill twice a day and blood pressure, cholesterol pill and Pontoprazole for espophagus and stomach problems..Please reply before I try the 3 samples. Thanks

    • amber

      Everyone take 10 minutes out of your life and Google shaklee products…try to find something negative about their products;) good luck lol. Best vitamins in the world and money back guaranteed if you don’t notice the difference. I am very proud to be part of such an amazing product company:)

      • Joyce Whittaker

        Where can I get information on sourcing of the vitamins. Also why sucralose and soy?
        I hope you are right that the capsules, shake and patch are really that good.

    • Julie

      no it will not effect your pills

  •  I have got my life back !
    Michele (Verified User)

    Been thriving for a week. I feel great! My body doesn’t hurt. I don’t need a nap. It’s easier to make better food choices. I’ve got my life back! No fibro pain!

  • Suger is Main Culprit

    The oldest and most advanced organic nutrition and patented health technologies on the market comes from Nikken. Please check out all these fad diets and nutritions. Remember sugar is the main culprit to disease and weight gain.

  • candida killer and lots of probiotics
    Your Name

    The best way to combat fibromyalgia is to take a candida killer and lots of probiotics. Inflammation causes pain, eliminate inflammation and eliminate pain.

  • Health Concerns
    Your Name

    I do not take any of these products. I was researching Thrive because my daughter inlaw is selling it. I researched Plexus, Ace and Thrive. I have Family and friends on all 3. Phil is on Plexus and lost weight and loves it. Betty Smith on Google rips it apart with logic. My Friend Kristen has been Ace for 2 years and is now lean and a Rep. She is a size 3 from a size 12. She loves it. My daughter inlaw loves Thrive and is a Rep now. She loves the energy. Be careful and read. Amazon removed Plexus from their site because of health concerns. So on to researching Ace and Thrive now

    • rocio hernandez

      I would like to order this product

    • Your Name

      Betty Smith nearly deterred me from buying Plexus, but the further I dug the less reasonable she sounded. There’s an agenda somewhere behind that one. I love my Plexus products, and more importantly now my doctor does too! My numbers haven’t been this good in twenty years!!

  • Step To A Healthier Life Style
    Your Name

    Most people do not know that thrive has some chemicals in it that have harmful long term affects. I heard from aFriend who is a nutrition specialist that this thrive product will be pulled off the shelves before long.
    On the other hand
    I am an ambassador with Plexus world wide
    our products are all natural plant based products. And our signature product plexus slim is actually OK to take while pregnant and does wonders for people with fibromyalgia… migraines
    an multitude of health benefits. Im a silver ambassador with plexus world wide. I felt compelled to inform that if you also take these products it can cause you to fail a drug test also. Just an FYI.
    Anyone wanting information on plexus products and how you can make a step to a healthier lifestyle
    Plexus is not a diet nor a meal replacement. It is strictly a tool we have found that helps with high blood pressure
    Cholesterol etc.
    Contact me for more information.

    • Linda

      I have to say that you will not fail a drug test while taking the Thrive. My husband has been in thrive powder drink, pill and the thrive patch for about 3 months now and he is a truck driver and just took a drug test and passed it, on the other hand, I personally don’t think the stuff works and is a waist of money. He has lost about 35 pounds but, he has also changed what he eats everyday. Which he could have done without the Thrive,right? He is still in a lot of pain from old injuries that he has gotten over the years and he still has no energy. He just stated getting nauseated over the lat couple of days, which he seems to think it may be the patches, I don’t know.

      • Your Name

        My husband sister gave well bought it for $40.00 for a sample pack this morning we both tried this ,my husband is a diabetic and I take blood pressure med and chocl,med at night ,but after we too the pill we waited the 40 minutes than drank the shake mix and put the patch on,about 2-3 hours or less he felt like his sugar was dropping and then I stated getting sick on the stomach ,if your on meds from a dr, I don’t think you should that this stuff ,I am very sensitive to a lot of things and this another one of them I feel sick and it came up,and now I feel very shaken

      • Your Name

        I feel shaken and nauseated the last couple of days myself, wont take it any more .

    • Ruth

      I am interested in your plexus slim product for my fibromyalgia!!

  • Introduced Me to This

    Hi there Lesa, a friend of mine introduced me to the products. I was very interested at 1st. I am a nursing momma so i did my own research on the ingredients. I found very scary long term side effects with Silica. Says over time can build up and cause kidney problems, kidney stones ect… Thank you for being careful and not going head first into something like this. I was told it was safe for pregnant/ nursing moms however many of the ingredients are very contraindicated for mommas.

  • Your Name Rose

    i was given 1 packet of Thrive protein blend mix. It gave me weird side effects- tinnitus ( ringing in my ears-bad). Poor peripheral perfusion ( circulation). Temporary difficulty finding the right words, like you might see with a stroke.. I will NOT use this again.

    • Your Name

      Nothing but caffeine. !!!!

  • Your Name. Donna Hall

    Safety of this product with someone in multiple organ dysfunction syndrome. Severe heart and kidney failure. Was taking this product before the sepsis. Any thoughts would be appreciated ASAP Thank you for your time.

    • Your Name

      Speak to your doctor or a nutritionist!

      • Adrian (Editor)

        Hi! Please make sure to consult with your physician before starting a new weight-loss program or product.